Goldman Lowers Intuit to Sell, Says AI-Driven Tax Rivals Threaten TurboTax Dominance
Goldman Sachs downgraded Intuit to Sell from Neutral and cut its 12-month price target to $276 from $519, pointing to intensifying competition in the company’s tax business from AI-enabled entrants and signs of slowing growth in its Mailchimp unit. The bank flagged potential declines in market share and average revenue per user for TurboTax, and mo…