Byrna Technologies Realigns Sales and Marketing Function to Strengthen Brand Messaging and Accelerate Retail Expansion; Appoints HLK as Agency of Record
Byrna Technologies Inc. announced a strategic realignment of its sales and marketing functions, splitting the combined role into two dedicated senior leadership positions to sharpen retail sales and brand positioning efforts. The company appointed HLK as its agency of record to lead brand strategy, creative development, and media outreach, aiming t…