JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio
Magnite, the largest independent sell-side advertising company listed on Nasdaq (MGNI), announced an expanded partnership with JioHotstar, India’s biggest premium entertainment streaming service. The collaboration focuses on leveraging Magnite's SpringServe mediation technology to optimize programmatic ad inventory across JioHotstar’s live sports a…