Hyundai Motor said on Friday it will introduce 20 new models in China over the next five years as it seeks to rebuild its position in the world's largest auto market. The South Korean automaker has faced sustained pressure in China after reporting years of weak market share and mounting competition from local electric-vehicle manufacturers.
Speaking at the Beijing auto show, Hyundai used the event to outline what it called a renewed push into China. The company unveiled a China-specific, all-electric IONIQ V, which it said is powered by technology supplied by Chinese autonomous driving developer Momenta. Hyundai also announced plans to bring an additional SUV to the Chinese market in the first half of next year.
The planned roll-out of 20 models over five years will be carried out with Hyundai's joint venture partner, Beijing Automotive Group. Hyundai described the program as its most ambitious product expansion in China, signaling a major production and marketing focus for the coming half-decade.
As part of a broader localisation strategy, Hyundai said it is expanding cooperation with Momenta and battery maker CATL. The company framed those moves as mirroring the approaches of other foreign brands operating in China, aiming to align product development and technology with local partners and suppliers.
Hyundai also reiterated its annual sales target of 500,000 vehicles in China, a figure it noted is more than double its current sales volume in the country. The target underscores the scale of the company’s objectives and the gap it must close to reach that level of sales.
The announcements at the Beijing auto show combine product introductions, partnership commitments, and a stated sales goal as Hyundai attempts to reverse its recent underperformance in the Chinese market. The company’s approach emphasizes localised products and technology collaborations as central elements of its plan.
Contextual note - The article reports Hyundai’s public statements and product plans as presented at the Beijing auto show. It reflects the company’s announced targets, partnerships, and product timeline without additional projections or outside commentary.