First Financial's Fundamentals Support a Measured Long - Trade Plan and Rationale
First Financial (THFF) is trading near fresh 52-week highs after a steady cadence of dividends, a small acquisition and consistent profitability. At roughly a $825M market cap, the bank screens cheap on P/E and P/B versus broad regional bank norms, and technical momentum supports a continuation higher. This trade idea lays out a mid-term (45 tradin…