PayPal’s checkout dominance is waning - can the payments giant recover?
PayPal has experienced a marked decline in its share of digital wallet checkouts as competitors capture more volume and shifts in how consumers shop online reduce the benefit of branded checkouts. Bernstein estimates PayPal’s share has fallen to roughly 40% today from about 90% in 2017 and near 50% in 2023. Faster growth among digital wallets, incr…