Harley-Davidson Reorients Toward Lower-Priced Bikes and Dealers in Profit Reset
Harley-Davidson unveiled a strategic reset that prioritizes more affordable motorcycles, a strengthened dealer network and higher-margin parts and accessories to restore volumes and profitability. The plan, announced under CEO Artie Starrs, targets more than $350 million in motorcycle core profit by 2027 and over $150 million in cost reductions whi…