Morgan Stanley said on Sunday that the evolution of artificial intelligence toward more autonomous, agentic systems could materially increase demand for central processing units (CPUs), reshape how data centers are built, and expand investment beyond the graphics processing units (GPUs) that have led the recent AI spending surge.
In a research note, the brokerage wrote: "As AI transitions from generation to autonomous action, the computing bottleneck is shifting towards CPU and memory, driving a step-change in general-purpose compute intensity," while noting that GPU demand remains strong.
The firm estimates that agentic AI - defined in the note as systems that can plan tasks and take actions on their own rather than merely responding to prompts - could add between $32.5 billion and $60 billion to a data-center CPU market that it projects will already exceed $100 billion by 2030.
Morgan Stanley said the next wave of agentic AI will be driven more by coordination than by sheer raw computing power. In this model, CPUs increasingly serve as the control layer for AI systems that orchestrate and execute multistep tasks, rather than GPUs alone handling the heavy lifting of model training and inference.
Alongside CPUs, the research note flagged a sharp rise in memory requirements as agentic workloads proliferate, which would broaden AI-related spending to include a wider set of chipmakers, memory suppliers and manufacturing partners. The brokerage added that firms operating in supply-constrained parts of the ecosystem could see improved pricing power as demand intensifies.
Morgan Stanley listed a set of companies it views as potential beneficiaries if these dynamics play out: Nvidia, AMD, Intel and Arm in CPUs and accelerators; Micron, Samsung and SK hynix in memory; and TSMC and ASML across chipmaking and equipment.
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