Choice Hotels: Upgrading to Positive - AI-Driven Margin Tailwinds Meet an Asset-Light Franchise Model
Choice Hotels (CHH) is an asset-light franchisor with a clean cash profile and improving operational levers. Recent moves toward AI-enabled revenue management and cost automation, combined with a high short-interest backdrop and an attractive EV/EBITDA of 13.9x, create an asymmetric risk/reward. We upgrade to Positive and outline a concrete long tr…