Preliminary figures from Macquarie indicate U.S. RevPAR grew 8.7% in June 2026, a monthly acceleration fueled by World Cup-related travel and broader leisure demand. The month-on-month advance combined higher room rates with more occupied rooms, according to the investment bank's data.
Macquarie's breakdown shows the June RevPAR increase comprised a 6.8% rise in average daily rate (ADR) and a 1.7% increase in occupancy. The 8.7% result represents a step up from growth rates recorded in April and May, which were 4.4% and 4.0% respectively.
Across chainscales, every segment posted growth in June. Luxury properties led the gains with roughly 16% RevPAR growth, followed by upper-upscale properties at about 9%. Performance tapered progressively down the chainscales, with midscale and economy segments registering smaller improvements.
Macquarie also compared market-level performance across the top 25 U.S. hotel markets. Cities that hosted FIFA matches recorded approximately 13% RevPAR growth, compared with roughly 7% in non-host cities among the top 25 markets.
For the second quarter of 2026 overall, Macquarie estimates U.S. RevPAR rose about 5.7% year-over-year. That quarter result represents an acceleration from the roughly 3.8% growth recorded in the first quarter of 2026 and exceeds prior systemwide guidance of 2% to 3% given by Marriott International and Hilton Worldwide.
Within the quarter, the luxury chainscale led with about 10.6% RevPAR growth. Properties in the upper-upscale through midscale segments delivered mid- to low-single-digit growth over the period, per Macquarie's estimates.
Company commentary cited in earnings indicates the World Cup had a measurable, if modest, impact on global RevPAR expectations. At first quarter 2026 earnings, Marriott estimated the World Cup would add 30 to 35 basis points to global RevPAR growth for the year, while Host Hotels & Resorts projected roughly 60 basis points of full-year RevPAR benefit from the tournament.
Macquarie highlights Hyatt as its favored hotel company, estimating that Hyatt's room inventory comprises about 68% luxury and upper-upscale exposure. For comparison, the bank estimates Marriott's exposure to those segments at 52% and Hilton's at 28%, on a room-count basis.
The data points and chain-level exposures underpin Macquarie's preference for Hyatt given the current demand environment concentrated in higher-end lodging. The investment bank's preliminary June figures, the quarter estimate, and the cited company guidance together paint a picture of accelerating RevPAR driven by rate and occupancy in the luxury and upper-upscale tiers.
Methodology note: Figures cited are Macquarie's preliminary estimates and company comments referenced from first quarter 2026 earnings. The report attributes the June uptick to World Cup demand and leisure travel, without additional causal claims beyond those stated by Macquarie and the companies mentioned.