Adobe announced an expansion of its collaboration with Saudi Arabia's Ministry of Communications and Information and government-backed AI firm Humain to provide one year of free access to the company's AI-enabled creative tools for eligible Saudi users.
Under the agreement, Adobe will make the Adobe Firefly Standard subscription tier and Adobe Express Premium features available without charge to more than 27 million eligible Saudi citizens and residents. The offering also includes a newly developed image generation model tailored to Saudi cultural norms and intended for use with Arabic-language prompts.
Adobe said it jointly built the image-generation model with Humain, with the project backed by Saudi Arabia's sovereign wealth fund. The tool is designed to produce culturally appropriate imagery and to respond to user input in Arabic.
The company values the total commitment represented by the expanded program at in excess of $4 billion. Adobe indicated the free access will start to roll out by the end of 2026.
This expansion builds on an initial agreement the parties announced in November. That initial partnership targeted support for Humain's work on content-generation tools in Arabic and for the broader Middle East region.
Adobe described the expanded deal as a means to grow its user base for AI products and tools. The company noted the move comes as it operates in a competitive design software market where smaller firms have been gaining market share.
Context and operational notes
- The free-access package includes Adobe Firefly Standard and Adobe Express Premium features for eligible users in Saudi Arabia.
- Adobe and Humain co-developed the new image-generation model; the project is supported by the Saudi sovereign wealth fund and will accept Arabic-language prompts.
- Deployment of the free access is scheduled to begin rolling out by the end of 2026.
The announcement lists the expansion as an important avenue for increasing adoption of Adobe's AI tools in the region, while the initial November agreement focused on enabling Arabic content generation and broader Middle East support.
Sectors potentially affected
- Technology - enterprise and consumer software, especially creative and content-generation platforms.
- Media and digital content - creators and publishers who may use localized generative tools.