Press Releases July 7, 2026 07:30 AM

BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT™

BriaCell engages Charles River Associates and Kaleio for commercial and market access strategy of Bria-IMT in metastatic breast cancer

By Priya Menon
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BCTX

BriaCell Therapeutics Corp. has engaged Charles River Associates and Kaleio to evaluate commercial strategy, brand planning, and market access potential for Bria-IMT, currently in a pivotal Phase 3 trial for metastatic breast cancer. These steps show proactive preparation for potential future commercialization, subject to regulatory approval and successful clinical outcomes.

BriaCell Engages Consulting and Branding Firms to Support Commercial and Market Access Evaluation of Bria-IMT™
BCTX
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Key Points

  • BriaCell is advancing Bria-IMT through a pivotal Phase 3 clinical trial targeting metastatic breast cancer.
  • Engagement with CRA and Kaleio aims to assess epidemiology, pricing, prescriber dynamics, and develop brand strategies for market readiness.
  • This commercial preparation indicates progress toward potential commercialization and market access in the US biotechnology and oncology therapeutics sectors.
  • Charles River Associates (CRA) to evaluate epidemiology, pricing, prescriber dynamics, and market access potential for Bria-IMT in metastatic breast cancer in the US
  • Kaleio to support brand strategies and customized commercial-readiness solutions
  • Bria-IMT is currently being evaluated in Bria-Cell’s ongoing pivotal Phase 3 study in metastatic breast cancer

PHILADELPHIA and VANCOUVER, British Columbia, July 07, 2026 (GLOBE NEWSWIRE) -- BriaCell Therapeutics Corp. (Nasdaq: BCTX, BCTXL) (TSX: BCT) (“BriaCell” or the “Company”), a clinical-stage biotechnology company developing novel immunotherapies to transform cancer care, today announced that it has engaged Charles River Associates (CRA) (Nasdaq: CRAI) and Kaleio, Inc. to support commercial strategy, market access evaluation and brand planning for Bria-IMT.

Bria-IMT is currently being evaluated in BriaCell’s ongoing pivotal Phase 3 study (ClinicalTrials.gov identifier: NCT06072612) in metastatic breast cancer and is not a commercially approved therapy. These engagements represent a prudent commercial-readiness step as BriaCell continues to evaluate BRIA-IMT and prepares for potential future commercialization planning and strategic discussions, subject to successful clinical development and applicable regulatory approvals.

About BriaCell Therapeutics Corp.

BriaCell is a clinical-stage biotechnology company that develops novel immunotherapies to transform cancer care. More information is available at https://briacell.com/.

Safe Harbor

This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements, including those about BriaCell’s engagement of Charles River Associates and Kaleio, Inc.  to support commercial strategy, market access evaluation, and brand planning for Bria‑IMT, the potential commercialization and market access opportunities for Bria‑IMT, any potential future commercialization planning and strategic discussions, and the ongoing evaluation of Bria‑IMT in BriaCell’s pivotal Phase 3 study in metastatic breast cancer, are based on BriaCell’s current expectations and are subject to inherent uncertainties, risks, and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully under the heading “Risks and Uncertainties” in the Company's most recent Management’s Discussion and Analysis, under the heading "Risk Factors" in the Company's most recent Annual Information Form, and under “Risks and Uncertainties” in the Company's other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under the Company's profiles on SEDAR+ at www.sedarplus.ca and on EDGAR at www.sec.gov. Forward-looking statements contained in this announcement are made as of this date, and BriaCell Therapeutics Corp. undertakes no duty to update such information except as required under applicable law.

Neither the Toronto Stock Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Toronto Stock Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

Company Contact:
William V. Williams, MD
President & CEO
1-888-485-6340
[email protected] 

Investor Relations Contact:
[email protected]


Risks

  • Bria-IMT is not yet an approved therapy; its commercialization depends on successful clinical trial outcomes and regulatory approvals, presenting clinical and regulatory risks.
  • Market access and pricing evaluations could reveal challenges in adoption within the competitive oncology drug market, impacting commercial viability.
  • Forward-looking statements involve inherent uncertainties, including assumptions about future events that may not materialize, affecting BriaCell's strategic planning and investor expectations.

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