Freshpet Shares Drop After Advertising Claims Deemed Misleading by NAD
Freshpet Inc. (NASDAQ:FRPT) saw its share price decline by 9% after the National Advertising Division (NAD) of BBB National Programs recommended the company discontinue specific advertising claims that conveyed its dog food is "human grade." The recommendation followed a Fast-Track SWIFT challenge from competitor The Farmer's Dog alleging three vid…