Moonpig stock posted a notable gain, rising 8.1% to trade at 242.2p in today’s session, after the online greeting cards and gifting platform released full-year financial results for the year ended April 30, 2026 that exceeded analysts' forecasts on several key profitability measures.
The company reported adjusted EBITDA of 4.6 million, ahead of the consensus estimate of 1.6 million.
Adjusted profit before tax came in at 6.5 million, comfortably above the market 1.5 million pencilled in by analysts.
On a per-share basis, adjusted EPS increased to 18 pence from 15 pence a year earlier, beating the 16.5 pence that had been forecast. The adjusted EBITDA margin widened to 28% from 27.6%, also surpassing the 27.3% margin analysts had expected.
Shareholder returns and cash generation
Alongside the core results, management announced a series of shareholder-friendly moves that likely amplified investor enthusiasm. The company confirmed it completed 0 million of share buybacks during FY26 and introduced a new programme of up to 5 million for FY27.
The total dividend for FY26 was increased by 25% to 3.75 pence per share. Free cash flow rose 11.2% to 3.5 million, which the company said provided the cash generation to back those commitments.
CEO Catherine Faiers commented: "Since joining the business in March, my conviction in the opportunities ahead has only grown."
Market context and operational drivers
The results emerged into a broadly neutral macro backdrop. The FTSE 250, which includes Moonpig, did not act as a clear tailwind or headwind for the stock on the day, while U.S. markets were mixed, limiting any broader sector-driven influence.
Operationally, the Moonpig brand recorded 8.6% revenue growth for the second year running, and the company's Dutch unit, Greetz, returned to growth. Those elements added breadth to the earnings beat that analysts had been anticipating ahead of the scheduled results release.
Taken together, a clean set of earnings beats, an expanded margin, stronger free cash flow, a stepped-up buyback programme and a higher dividend - all presented under the early leadership of a new CEO - provided multiple catalysts for investors to re-rate the stock. That buying pressure pushed Moonpig to an intraday 52-week high of 250.6p.