Google announced a collaboration with Believe to extend access to its Flow Music platform - previously known as ProducerAI - to artists, songwriters and producers tied to Believe and TuneCore.
Flow Music is offered via Google Labs as a creative assist for exploring lyrical ideas, melodic development, genre experimentation and instrument creation. Google has clarified that it will not assert ownership over original pieces produced with Flow Music.
The generation engine under the platform is Lyria 3 Pro, a music synthesis model designed to recognize and reproduce musical structures such as introductions, verses, choruses and bridges. Lyria 3 Pro is described as capable of rendering a broad array of musical styles - from amapiano to dream pop - and producing complex rhythmic patterns as well as provisional vocal tests in multiple languages.
As part of the rollout, Believe and its TuneCore subsidiary will nominate a cohort of artists and producers to act as ambassadors. Those ambassadors will convene weekly with Google’s product team to supply feedback and inform the future development of Flow Music.
On the topic of model training, Google stated that Lyria 3 Pro was trained using materials to which YouTube and Google hold usage rights under their terms of service, partner agreements and applicable law.
Implementation and access
- Flow Music will be made available to artists affiliated with Believe and TuneCore as a creative tool rather than a commercial distribution service.
- Google’s public position is that creators retain ownership of original content generated using the platform.
Product development loop
- Believe and TuneCore will identify ambassadors who will participate in weekly feedback sessions with Google’s product team, providing direct input to help shape the platform’s evolution.
Training data statement
Google said Lyria 3 Pro’s training set comprises materials that YouTube and Google have rights to use, citing terms of service, partner contracts and applicable law as the basis for those rights.
The partnership positions Flow Music as a studio aid for composition and experimentation for a subset of artists connected to Believe and TuneCore, while Google continues to emphasise creator ownership and to rely on rights-held materials for model training.