Stock Markets July 13, 2026 09:38 AM

Deckers shares rise after Jefferies upgrade and higher price target

Jefferies lifts rating to Buy and boosts target to $130; Stifel reiterates Buy with $144 target as product launches support HOKA outlook

By Maya Rios
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Deckers Outdoor Corporation shares climbed 3.5% on Monday after Jefferies upgraded the stock to Buy from Hold and raised its price target to $130 from $110. Jefferies pointed to the company's medium-term guidance disclosed during its fourth-quarter earnings call, citing projected high-single-digit revenue growth, steady operating margins in the low-20% range, and low-double-digit EPS growth underpinned by share repurchases. Separately, Stifel maintained a Buy rating with a $144 target and highlighted product launches and potential upside to fiscal 2027 guidance and margins.

Deckers shares rise after Jefferies upgrade and higher price target
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Key Points

  • Jefferies upgraded Deckers to Buy from Hold and raised its price target to $130 from $110 after managements medium-term guidance.
  • The medium-term guidance projects high-single-digit revenue growth, stable operating margins in the low-20% range, and low-double-digit EPS growth supported by buybacks - factors that informed the Jefferies upgrade.
  • Stifel reiterated a Buy rating with a $144 price target, citing higher average selling prices on recent HOKA launches and potential upside to fiscal 2027 revenue and gross margin guidance.

Deckers Outdoor Corporation (NYSE: DECK) shares gained 3.5% on Monday following an upgrade from Jefferies, which moved its rating to Buy from Hold and lifted the price target to $130 from $110.

Jefferies analyst Blake Anderson identified the companys medium-term guidance, disclosed on the firm's fourth-quarter earnings call, as a key factor behind the upgrade. That guidance calls for high-single-digit revenue growth, stable operating margins in the low-20% range, and low-double-digit earnings-per-share growth supported by share buybacks.

Anderson also highlighted expectations for operating-profit (EBIT) growth to decelerate to about high-single-digits, contrasting with an approximate 20% compound annual growth rate over the last six years. He noted that this anticipated slowdown appears to be priced into the stock, pointing to a decline in the price-to-earnings multiple from roughly 33x to about 13x.

"After spending more time w/ mgmt. at our recent Nantucket conference, we walked away better appreciating mgmts ability to drive both durable growth and margins."

The Jefferies move reflects a reassessment of managements confidence in sustaining multi-year growth while keeping margins largely flat, addressing earlier investor concerns about potential margin compression.

In a separate note, Stifel analyst Peter McGoldrick reiterated a Buy rating on Deckers and set a $144 price target. McGoldrick expects upside to consensus estimates and a modest upward revision to fiscal 2027 guidance based on first-quarter fiscal 2027 results. He flagged the launches of the Clifton 11 and Clifton Pro at higher average selling prices as constructive developments for the HOKA brand.

Stifel projected that the fiscal 2027 revenue guidance range could be raised by $20 million and characterized the current gross-margin outlook as conservative, leaving room for potential upside in the range of $50 million to $100 million as the fiscal year progresses.

The combined analyst attention from Jefferies and Stifel, led by focused guidance and product-level strength, contributed to the markets positive reaction to Deckers shares on Monday.


Market context: The coverage and guidance commentary touch primarily the consumer discretionary and retail segments, with implications for footwear brands and public equities that track revenue and margin trajectories in that space.

Risks

  • Expected slowing in EBIT growth to high-single-digits could weigh on investor expectations if it underperforms the companys guidance - this impacts equity valuations in the consumer discretionary sector.
  • Continued concerns about margin compression remain relevant; managements ability to maintain flat margins is a key uncertainty for Deckers and for market participants following footwear and retail margins.
  • Guidance-driven upside projections (including the potential $20 million revenue increase or $50 million to $100 million gross-margin upside) are contingent on future performance and may not materialize, affecting estimates for fiscal 2027.

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