Stock Markets April 17, 2026 01:29 PM

Jefferies Flags Stock Picks in U.S. Fashion Sector as Oil-Related Costs Loom

Analyst house reiterates Ralph Lauren and Levi Strauss preference; highlights Deckers, Capri and VF Corp progress while flagging oil-driven margin pressure risks

By Sofia Navarro RL LEVI DECK CPRI VFC
Jefferies Flags Stock Picks in U.S. Fashion Sector as Oil-Related Costs Loom
RL LEVI DECK CPRI VFC

Jefferies issued a sector update on U.S. fashion retailers after first-quarter reporting and management commentary, keeping Ralph Lauren as its top pick and maintaining a Buy on Levi Strauss. The firm identified Deckers Outdoor for potential upside and noted that turnaround stories Capri Holdings and VF Corp have recovered, while Macy's continues to underperform. Jefferies highlighted oil-price volatility tied to the U.S.-Iran conflict as a key investor concern for margins and consumer demand.

Key Points

  • Ralph Lauren remains Jefferies’ top pick, but Europe performance and conservative Q4 guidance require monitoring.
  • Jefferies reiterates a Buy on Levi Strauss; Deckers stands out for potential estimate upside and share buybacks.
  • Capri Holdings and VF Corp are viewed as recovered turnarounds; Macy’s continues to lag despite comp-sales improvement.

Jefferies has released an updated view of U.S. apparel and footwear stocks following Q1 earnings and management discussions, emphasizing selective stock choices amid uncertainty linked to oil-price swings.

The broker reiterated Ralph Lauren (RL) as its preferred pick in the group, while cautioning that the brand's European performance and a conservative outlook for the fourth quarter merit close observation. Jefferies also reiterated a Buy rating on Levi Strauss (LEVI).

Among other names, Jefferies singled out Deckers Outdoor (DECK) as a candidate for upside to estimates and highlighted the company’s active share-repurchase program. The firm described Capri Holdings (CPRI) and VF Corp (VFC) as turnaround stories that have now fully recovered; VF Corp in particular is benefiting from improved consumer metrics at its Vans brand. In contrast, Macy’s (M) remains a laggard in the group despite signs of comparable-sales improvement.

A core investor worry underscored by Jefferies is whether recent oil-price volatility associated with the U.S.-Iran conflict will prove to be a short-lived cost shock or develop into a prolonged headwind for sales and freight. The note said investor sentiment has improved in recent weeks amid hopes for de-escalation, but it cautioned that the outlook remains unpredictable.

Jefferies detailed how higher oil prices can compress retailer margins through elevated freight rates, fuel surcharges and broader logistics costs, while having a smaller direct effect on product inputs such as synthetic materials. The firm also stressed that a sustained rise in gasoline prices could disproportionately reduce spending among low- to middle-income consumers, and that increases in cotton prices warrant monitoring for companies with exposure to denim categories.

These observations frame the firm’s current positioning across the retail apparel and footwear complex, balancing company-specific fundamentals against an uncertain cost and demand backdrop driven by energy-price dynamics.


Summary

Jefferies maintains Ralph Lauren as its top sector pick and keeps a Buy on Levi Strauss, calls out Deckers for potential upside, views Capri and VF Corp as recovered turnarounds, and identifies Macy’s as underperforming. The firm warns that oil-price volatility tied to geopolitical tensions could affect margins and consumer spending.

Key points

  • Ralph Lauren remains Jefferies’ preferred stock in the U.S. fashion group, though European results and conservative Q4 guidance need watching.
  • Levi Strauss retains a Buy rating; Deckers may see estimate upgrades and is engaging in buybacks.
  • Turnarounds Capri and VF Corp have recovered, with Vans data improving for VF; Macy’s is lagging despite comp-sales inflection.

Risks and uncertainties

  • Oil-price volatility could create a short-term cost shock or evolve into a longer-duration drag on sales and freight - affecting retailers’ margins and logistics costs.
  • Sustained gasoline-price increases could reduce discretionary spending among low- to middle-income consumers, pressuring sales for value-oriented apparel segments.
  • Rising cotton costs may increase input expense for denim-focused brands, potentially squeezing margins if costs cannot be passed to consumers.

Risks

  • Oil-price volatility could be a transient cost shock or a longer-duration sales and freight headwind, affecting margins and logistics across retail and apparel sectors.
  • Sustained higher gasoline prices risk reducing spending among low- to middle-income consumers, weighing on discretionary retail sales.
  • Rising cotton prices present an input-cost risk for denim retailers, potentially pressuring apparel industry margins.

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