DoubleVerify First Measurement Provider to Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify has achieved Media Rating Council (MRC) accreditation for TikTok video viewability metrics, marking the first time a measurement provider has received this endorsement for TikTok. This accreditation affirms DoubleVerify's commitment to accuracy and transparency in digital advertising measurement, extending its validated metrics and tra…