Brown-Forman and Pernod Ricard Confirm Talks on Potential 'Merger of Equals'
Brown-Forman (NYSE:BFa) and Pernod Ricard (EPA:PERP) announced on Thursday that they are in discussions about a potential 'merger of equals.' Both firms issued separate statements confirming talks and said that, if approved, the arrangement would resemble a merger of equals and produce 'significant' operational synergies. Market reactions were mixe…