Stock Markets August 18, 2026 09:08 AM

Starbucks at the Crossroads: Turnaround Progress Priced, But Is There Further Upside?

Strong recent beats and a bullish BMO outlook sit against stretched valuation metrics and ongoing margin pressure

By Sofia Navarro
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SBUX

Starbucks shares trade near multi-month highs after consecutive quarterly earnings beats, yet valuation measures indicate much of the turnaround narrative may already be priced in. BMO’s $120 target and roughly $4 FY2028 EPS forecast are more optimistic than consensus, but the stock’s 62.0x trailing P/E and a fair-value model that places the company about 14.1% overvalued suggest limited upside from current levels.

Starbucks at the Crossroads: Turnaround Progress Priced, But Is There Further Upside?
SBUX
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Key Points

  • Starbucks trades at $107.92 with a 62.0x trailing P/E and is about 14.1% overvalued versus a $92.70 fair-value estimate - valuation suggests limited upside.
  • BMO’s bullish thesis relies on North America sales driving operating leverage, realization of efficiency measures, and a ~$4 FY2028 EPS target that sits above consensus.
  • Recent earnings beats and analyst revisions show positive momentum, but margin compression and ongoing commodity cost pressure remain constraints.

Market snapshot

Starbucks is trading at $107.92, about 2.4% below its 52-week high, with a trailing price-to-earnings ratio of 62.0x. A fair-value model used here pegs intrinsic value at $92.70, implying the shares are approximately 14.1% overvalued at current prices. BMO has set a $120 price target and projects roughly $4 of EPS for fiscal 2028 - a view that is more bullish than consensus.


Key metrics

  • Price: $107.92
  • Market cap: $123.0B
  • P/E LTM: 62.0x
  • P/E Fwd: 41.2x
  • Fair value: $92.70 (Fair Value Upside: -14.1%)
  • Dividend yield: 2.3%

What BMO is arguing

BMO’s bullish case rests on three main elements: revised sales in North America that drive operating leverage, additional efficiency gains stacking on top of that leverage, and a fiscal 2028 EPS target of about $4.00 - a projection meaningfully above the consensus range of $3.66 to $3.75. The $120 price target, set on January 30, 2026, implies roughly 11.2% upside from current levels.

Those expectations hinge on a sustained earnings recovery. Reported EPS plunged from $3.58 in fiscal 2023 to $1.63 in fiscal 2025 - a 54% decline attributed in the reporting to heavier investment spending, elevated commodity costs, and international challenges. Consensus assumes a path back to $3.66 by fiscal 2028, which equates to about a 27% compound annual growth rate in EPS. BMO’s $4.00 estimate would require an additional roughly 9% on top of that trajectory.


Margins remain a constraint

Gross margin contracted from 27.4% to 23.0% over two years, while net margin dropped from 11.5% to 5.0% in the same span. For BMO’s operating-leverage story to fully materialize, those margins need to reverse. Management has announced a $2 billion cost-savings program that is still under way, and coffee commodity prices remain elevated. The implication noted here is straightforward: EPS growth absent margin recovery can amount to revenue growth that still burns cash.


How the market is already positioning

The stock has more than doubled from its 52-week low of $77.99, and at 62x trailing earnings for a company with a net margin that recently hit 5.0%, investors are effectively pricing in near-perfect execution of a turnaround. Additional comparative metrics include an EV/EBITDA of 24.8x and an analyst-implied target average near $112.10, which would translate to about 3.8% upside. Year-to-date return stands at +28.1%, reinforcing the view that much of the rally has already occurred.


Technical picture

Technically, the stock carries a Strong Buy signal across daily, weekly and monthly horizons. The daily relative strength index (RSI) sits at 59.2 - within healthy territory and not yet overbought - while the MACD is positive and expanding. That said, the shares are approaching their 52-week high of $110.51 and the weekly StochRSI is at 100, indicating maximum overbought conditions and a near-term pullback risk.


Earnings momentum

Recent quarterly results have supported the turnaround narrative. Two quarters in particular stood out:

  • Q3 FY2026 (July 29): EPS of $0.85 versus an estimate of $0.66 - a 28.8% beat; stock moved about +2.7% on the print.
  • Q2 FY2026 (April 28): EPS of $0.50 versus an estimate of $0.42 - a 19.1% beat; stock reacted with roughly +7.8%.

Following these results, 19 analysts revised earnings upward. The next quarterly report is scheduled for October 29, 2026, pre-market.


Investment verdict

The balance of evidence here supports a cautious stance. BMO’s $4.00 EPS thesis and $120 target are plausible if North America execution is strong, but they sit above consensus and require margin improvement that has not yet fully materialized. Valuation appears stretched at a 62x trailing P/E and 41x forward P/E, and the fair-value estimate used in this analysis indicates the shares are about 14.1% overvalued at current prices.

For prospective buyers, the risk/reward tends to favor waiting for a pullback toward the $95 to $100 range - closer to the stated fair value - rather than initiating new positions at the highs. For existing shareholders, recent earnings momentum gives reason to hold, but new capital deployed at these levels is effectively paying a premium for hoped-for operational progress rather than for confirmed, sustained margin recovery.

Risks

  • Margin recovery has not yet occurred - gross margin fell from 27.4% to 23.0% and net margin from 11.5% to 5.0% over two years, which could limit EPS upside.
  • A significant portion of the turnaround is already priced in - the stock has more than doubled from its 52-week low and trades near its 52-week high, increasing near-term pullback risk.
  • The $2 billion cost-savings program is still being implemented and coffee commodity prices remain elevated; failure to deliver expected savings or commodity relief would pressure profitability.

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