Stock Markets June 25, 2026 12:09 PM

Polestar Plunges After U.S. Authorization Denial, Plans Exit from American Market

Connected Vehicle Rule denial linked to Geely ownership sends shares sharply lower as company shifts focus back to Europe

By Derek Hwang
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Polestar shares tumbled after the U.S. Department of Commerce’s Bureau of Industry and Security declined to authorize the automaker under the Connected Vehicle Rule, preventing it from selling cars in the U.S. beginning with model year 2027. The decision, tied to Polestar’s majority ownership by Geely, contrasts with a waiver granted to Volvo and prompted the company to wind down U.S. operations and concentrate on Europe, its largest retail market.

Polestar Plunges After U.S. Authorization Denial, Plans Exit from American Market
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Key Points

  • Polestar was denied authorization under the U.S. Connected Vehicle Rule and will be barred from selling vehicles in the U.S. from model year 2027.
  • The denial is linked to Geely’s majority ownership of Polestar, while Geely-owned Volvo received a waiver in May, highlighting a company-specific outcome.
  • Polestar will wind down parts of its roughly 100-strong U.S. workforce and increase focus on Europe, which accounts for nearly 80% of retail sales volumes and produced 94% of retail sales volumes in Q1 2026.

Polestar shares fell sharply after regulators in Washington declined to grant the company an authorization under the Connected Vehicle Rule, a move that blocks the automaker from marketing vehicles in the U.S. from model year 2027 onward. Mid-day trading saw the stock drop 12.3% following the announcement.

The Bureau of Industry and Security within the U.S. Department of Commerce cited concerns tied to Polestar’s ownership structure - specifically Geely’s majority stake - as the reason the rule applies. The regulation targets national-security issues associated with Chinese-linked connected vehicle software and hardware incorporated in many modern electric vehicles.

The authorization is necessary to sell cars in the United States. Polestar did not receive approval, while Volvo, another brand owned by Geely, had secured a waiver in May. That contrast intensified investor unease because it suggests the denial focused on features specific to Polestar’s governance or technology setup, rather than representing a blanket prohibition affecting all Geely-linked brands.

As a result of the authorization refusal, Polestar said it will stop U.S. operations. The company indicated that parts of its roughly 100-person U.S. workforce, including marketing roles, will be discontinued over the coming months as it ceases activities in the country. CEO Michael Lohscheller sought to position the move as strategic, saying, "The automotive industry is entering a new phase, based on regional dynamics. Our strategy reflects that, with Europe being our largest growth engine and our plan to manufacture Polestar 7 in Europe."

Polestar said it will intensify efforts in Europe, which already accounts for nearly 80% of the company’s retail sales volumes. In the first quarter of 2026 the company reported that 94% of retail sales volumes came from markets outside the U.S., a data point the company used to argue that the direct revenue hit from the U.S. exit is limited.

Despite the relatively small share of sales in the U.S., investors are weighing longer-term consequences for Polestar’s growth prospects and its attractiveness to capital markets as a Nasdaq-listed company now barred from one of the world’s largest auto markets. The Nasdaq Composite declined about 0.3% on the day, indicating the steep drop in Polestar shares was largely idiosyncratic to the company.

Analysts and investors note that the regulatory decision eliminates the optional upside that Polestar’s U.S. presence had represented. The difference between Polestar’s denial and Volvo’s approved waiver has prompted questions about whether Polestar could pursue reauthorization in the future or alter governance or technology arrangements to address the regulators’ concerns.

Financially, Polestar has faced headwinds for some time. The company has struggled to reach profitability and has required repeated capital injections from its owner, Geely. Share declines had previously forced Polestar to execute a reverse stock split last year to preserve its Nasdaq listing. The forced U.S. exit adds another element of uncertainty to the company's already challenged financial outlook.


Contextual note: The information above reflects the company's statements and regulatory actions as reported. The market reaction and company decisions are current as described.

Risks

  • Lost optionality from the U.S. market could cap Polestar’s growth potential and make it harder to attract capital as a Nasdaq-listed company - impacts equity markets and automotive sector financing.
  • Regulatory barriers tied to ownership structures or embedded connected vehicle technology could persist, creating ongoing market access risk for companies with similar ownership - affects international automakers and suppliers of connected vehicle hardware and software.
  • Continued need for capital injections from the parent company amid persistent unprofitability raises risks to shareholder value and future operations - impacts investors in Polestar and related equity instruments.

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