Heineken taps outsider Rafael Oliveira as new CEO to jump-start growth
Heineken has named Rafael Oliveira as its new chair and chief executive officer, the first time the Dutch brewer has recruited an external candidate for the top role. Oliveira, who has led JDE Peet’s since 2024 and held senior roles at Kraft Heinz, will start on October 1 for a four-year term and is expected to push forward Heineken’s 2030 strategi…