Meta Platforms has introduced a new family of AI smart glasses developed in collaboration with EssilorLuxottica, marking a deliberate move to introduce lower-priced hardware under the Meta brand. The company announced two core models priced at $299 each and a higher-priced fashion variant at $399.
The two entry-level frames are named Adventurer and Fury, each listed at $299. Meta framed that price point as intentionally lower than the second-generation Ray-Ban Meta Wayfarer released last year - a difference the company quantified as $80. In addition to the two $299 designs, Meta presented a Starfire model, produced in partnership with Kylie Jenner, carrying a $399 price and aimed at a younger, fashion-oriented buyer.
Manufacturing will be handled by EssilorLuxottica, the conglomerate that owns brands such as Ray-Ban and Oakley. The eyewear will carry both companies' branding internally, with EssilorLuxottica's logo appearing alongside Meta's on the inside of the temple arms and on product packaging.
From a hardware and software standpoint, the new glasses share core elements with Meta's existing screen-less smart-glass portfolio. They ship with Muse Spark, Meta's latest on-device AI model, pre-installed. A physical adjustment capability is a new addition: users can manually change the spacing between the nose pads to three distinct settings.
Design choices differentiate the three models. The Adventurer has a rectangular silhouette with thin rims and will be offered in both regular and large sizes, drawing a visual comparison to Wayfarer-style frames. The Fury resembles the Adventurer in shape but uses thicker frames. The Kylie Jenner Starfire variant adopts a slim oval profile intended to appeal to style-conscious consumers. Meta will offer multiple colorways including tortoise, black and green, and customers can select transition, polarized or clear lenses. All models are compatible with prescription lenses.
Alex Himel, head of Meta's wearables unit, described the pricing strategy and brand positioning in a Bloomberg interview. Himel said the company sought a "more accessible price point" in response to consumer demand. After joint reviews of brand placement with EssilorLuxottica, Meta elected to situate its own-branded glasses below the price tier occupied by Ray-Ban Meta and Oakley Meta models.
Meta also indicated it is exploring a camera-free variant of the product line. Such a version would focus on audio features - phone calls, media playback and AI interactions - and could reduce component count and cost while enabling alternate designs.
The new lineup arrives ahead of a planned smart-glasses debut from another major tech company next year. The launch expands Meta's hardware footprint in wearables and positions the company to reach consumers seeking lower-priced AI eyewear.
Product specifics and availability
- Models: Adventurer ($299), Fury ($299), Starfire - Kylie Jenner collaboration ($399)
- Manufacturer: EssilorLuxottica; joint branding on temple arms and packaging
- Software: Muse Spark AI pre-installed
- Hardware: adjustable nose pads (3 settings), frame styles (rectangular, thicker-frame, slim oval), color and lens options, prescription compatibility