Meta is working on a highly personalized artificial intelligence assistant intended to perform routine tasks for its billions of users, according to recent reporting. The company has been developing agentic AI tools - systems that can take multi-step actions with reduced human oversight - and is building an advanced digital assistant powered by its Muse Spark AI model.
Sources familiar with the work say the assistant is being trialed internally by a select group of employees. The stated objective is to produce a product broadly similar to OpenClaw. In a correction issued alongside coverage of the program, OpenClaw is described as an open-source project supported by OpenAI and is not owned by OpenAI. OpenClaw is designed to bridge multiple hardware and software tools, and to learn from the data those connections generate with considerably less human intervention than conventional chatbots.
Separately, reporting indicates Meta is training an internal AI agent with the codename "Hatch," which draws inspiration from the OpenClaw approach. The company aims to complete internal testing of Hatch by the end of June. In parallel work, Meta plans to incorporate a distinct agentic shopping tool into its Instagram service, with a target launch prior to the fourth quarter of this year.
Meta has not immediately provided comment on these initiatives in response to a request for comment. The developments come after the company raised its annual capital spending forecast late last month, signaling intentions to invest billions more in AI infrastructure. That planned increase in AI-related capital expenditure coincides with concerns that Meta could face losses related to a global youth backlash against social media, a factor the company is confronting as it expands investment.
Summary of developments
- Meta is building an advanced, agentic AI assistant running on its Muse Spark model and testing it internally.
- OpenClaw is an open-source project supported by OpenAI that can connect hardware and software and learn with reduced human oversight; Meta aims to develop a similar product.
- Meta is also developing an internal agent codenamed "Hatch" and plans an Instagram shopping agent targeted for rollout before Q4.
Context on corporate positioning
The company's reported agentic ambitions are occurring alongside a decision to raise annual capital spending guidance to support AI infrastructure build-out. Meta's reported efforts span assistant capabilities, internal productivity agents and consumer-facing shopping tools integrated into its social services.