BTIG has identified eight consumer companies it sees as the most attractive buys for the second half of 2026. The roster covers a range of segments - from packaged-food manufacturers to restaurants, footwear brands, healthcare apparel and sporting goods - and includes both large-cap and small-to-mid-cap equities. BTIG's recommendations rest on a combination of anticipated cost deflation, improving sales momentum in core categories, and valuation multiples that the firm views as supportive of upside potential.
How BTIG values the ideas
Across its selections, BTIG attaches explicit price targets and valuation multiples tied to multi-year earnings or EBITDA forecasts. The research house highlights drivers such as commodity-cost declines, margin expansion from operating leverage, product innovation and promotional activity, and improving comparable-store sales as the underlying rationales for its convictions. Several names in the list also have recent company-specific developments noted by BTIG and other research firms.
1) Mondelez International
BTIG adds Mondelez International to its top-pick list with a $70 price target derived from a 20x multiple applied to its 24-month EPS forecast. The firm points to long-term opportunities in emerging markets and opportunities for margin expansion as commodity costs ease. BTIG notes that cocoa costs surged by over 300% between the end of 2022 and the end of 2024, and that spot cocoa prices have since fallen roughly 60% from their peak. That decline sets up what BTIG expects to be above-algorithm EPS growth in 2027. The research house also forecasts year-over-year improvements in North American volumes and sales for Q2-Q4 2026. BTIG's valuation equates to about a 15x EV/EBITDA multiple on its horizon numbers.
Recent company developments highlighted by BTIG include the appointment of Amit Banati as Mondelez's new Chief Financial Officer, effective July 1. The firm also records that Freedom Broker downgraded the stock to Hold citing concerns over rising cocoa prices.
2) The J.M. Smucker Company
BTIG designates The J.M. Smucker Company as a top pick and assigns a $130 price target based on a 12x multiple applied to its 24-month forward EPS estimate. The firm emphasizes Smucker's concentrated exposure to coffee, protein-oriented snacks and pet food as carrying lower structural risk versus broader packaged-food portfolios. BTIG projects coffee-margin and profit expansion beginning in fiscal Q2 2027, and expects mid-teens year-over-year EBIT growth in the U.S. Retail Coffee segment in the next fiscal year.
Free cash flow is forecast by BTIG to exceed $1 billion in the coming fiscal year, translating into roughly a 9% FCF yield, and the stock trades at about a 20% P/E discount to its 10-year average. For these reasons BTIG calls Smucker its preferred name in U.S. Food. The company reported a fourth-quarter earnings beat driven by stronger top-line growth and operating-margin improvement, and BTIG notes that following those results firms including UBS and Bernstein raised price targets on the shares.
3) Dick's Sporting Goods
BTIG has shifted its large-cap retailer pick to Dick's Sporting Goods, replacing Nike, and assigns a $300 price target. That target is based on a 15x multiple applied to what BTIG frames as a potential $20 per-share earnings-power level. The firm says Dick's offers clearer near-term visibility on catalysts, including a constructive setup for the back-to-school selling season and a supportive multi-year demand backdrop tied to major global sporting events and the 2028 Los Angeles Olympics.
Shares currently trade at about 13x BTIG's FY27 EPS estimate, which the firm describes as roughly a 10% premium to Dick's five-year historical average P/E. BTIG also records that several research houses, such as Truist Securities and Williams Trading, raised price targets following the company's first-quarter results, which showed a 4.1% increase in consolidated same-store sales.
4) FIGS
BTIG names FIGS as its SMID-cap top pick and sets a $20 target, a valuation that implies approximately a 37.7x multiple on FIGS' 2026 adjusted EBITDA estimate of $97 million. The firm sees the company's healthcare-apparel category as structurally more resilient and less discretionary than traditional retail, noting FIGS' international reach across more than 80 countries. BTIG also highlights a recent jobs report that showed healthcare employment growth of 3.4% as a supportive backdrop for demand.
On valuation, BTIG points out that FIGS shares trade at about a 40% discount to their five-year historical average. The company reported first-quarter 2026 results that outpaced revenue and earnings forecasts, delivering an EPS of $0.03 versus an expected $0.01.
5) Domino's Pizza
BTIG maintains Domino's Pizza as its large-cap restaurant pick and assigns a $425 price target based on a 19.8x P/E multiple applied to its 2027 EPS estimate of $21.41. Despite disappointing first-quarter results and a roughly 25% year-to-date share-price decline at the time of the note, BTIG expects shares to rebound as management pursues more aggressive strategies including accelerated menu innovation, additional technology rollouts and promotional activity.
BTIG also highlights that Domino's has grown market share at a pace of roughly 100 basis points per year over the last decade and expects that trend to continue. Company-level changes mentioned include a leadership transition in which Joe Jordan will assume the role of Chief Executive Officer effective October 1, 2026. Separately, BTIG records that RBC Capital lowered its price target on Domino's due to competitive pressures in the pizza category.
6) Wingstop
BTIG keeps Wingstop as its SMID-cap restaurant pick and assigns a $305 price target based on a 30.0x EV/EBITDA multiple applied to its 2027 adjusted EBITDA estimate of $315.8 million. The firm expects a same-store sales recovery driven by initiatives around loyalty, brand awareness and advertising. BTIG notes that Wingstop launched its loyalty program on May 27 and expects awareness and usage to build in the coming months.
The firm acknowledges that Wingstop shares were down about 31% year-to-date, but still views the chain as an attractive long-term unit- and sales-growth opportunity within the restaurant industry. BTIG also notes that Wingstop began testing a new value menu in several markets as a response to sales trends, and that RBC Capital reduced its price target citing concerns over same-store-sales performance.
7) On Holding
BTIG retains On Holding as a large-cap growth pick with a $70 price target that assumes roughly a 33x P/E and a 19x EV/EBITDA on 2027 estimates. The firm characterizes On as one of the stronger growth stories in retail, capable of delivering well in excess of 20% growth under BTIG's thesis. Key near-term catalysts include the October debut of Surreal foam with the Cloudsurfer 3, strong fall/winter order books, momentum in apparel, and expanding brand awareness among younger consumers.
BTIG records that On reported record first-quarter 2026 financial results with robust growth across sales channels, and that Stifel raised its price target on the stock while noting the company's potential for market-share gains.
8) Steven Madden
BTIG maintains Steven Madden as its SMID-cap footwear pick and assigns a $50 price target based on roughly a 19x P/E multiple and a 14x EV/EBITDA multiple applied to 2027 estimates. The firm argues the company may be at an inflection point as tariff headwinds moderate and organic top-line growth accelerates amid emerging fashion tailwinds.
BTIG identifies three fashion-led demand drivers for Steven Madden: renewed interest in dress footwear, expanded usage cases for boots that carry through multiple seasons, and luxury trends that are diffusing into broader mass-market demand. The firm also highlights the acquisition of Kurt Geiger as having potential to add over $0.35 in EPS in the current year and over $0.60 next year. Steven Madden reported first-quarter 2026 earnings and revenue that topped expectations, and following those results firms including Needham and Williams Trading raised price targets on the shares.
Bottom line
BTIG's eight picks reflect a mix of companies it believes can benefit from easing input costs, stronger category fundamentals, operational improvements and specific growth catalysts. The recommendations span staples where margin improvement from cost deflation is expected, restaurants where product and loyalty initiatives are intended to revive sales trends, and retail/footwear names where product cycles and acquisitions underpin upside potential. BTIG provides explicit valuation frameworks and documents recent company actions and peer reactions as part of its investment case for each stock.