Stock Markets June 9, 2026 11:25 AM

BofA Sees Long-Term Upside in MercadoLibre’s Credit Card Push Despite Short-Term Margin Hit

Analyst projects breakeven by 2028 after a sharp portfolio ramp; Argentina’s user base and lower acquisition costs could speed growth

By Leila Farooq
Share
Twitter Reddit Facebook LinkedIn
MELI

Bank of America Securities reaffirmed a buy rating on MercadoLibre, highlighting a fast-growing credit card book that more than doubled year-over-year to $6.6 billion in Q1 2026. The firm expects an EBIT loss from the credit card unit in 2026 that will depress consolidated margins modestly before the segment reaches breakeven in 2028 and contributes meaningful EBIT by 2030.

BofA Sees Long-Term Upside in MercadoLibre’s Credit Card Push Despite Short-Term Margin Hit
MELI
Summarize with
ChatGPT Perplexity Claude Grok Gemini

Key Points

  • MercadoLibre more than doubled its credit card portfolio year-over-year to $6.6 billion in Q1 2026, representing about 45% of its loan book - sectors impacted: fintech, consumer credit, e-commerce.
  • BofA forecasts a $443 million credit card EBIT loss in 2026 (a 1.1 percentage point drag on consolidated margin), breakeven in 2028, and $1.5 billion EBIT by 2030 - sectors impacted: corporate earnings, investor valuations, financial services.
  • Argentina presents a faster ramp opportunity due to a larger daily Pago user base (19.9 million) and lower customer acquisition costs versus Brazil, though credit penetration there remains low - sectors impacted: regional fintech adoption, payments infrastructure.

Bank of America Securities has maintained its buy recommendation for MercadoLibre stock while flagging a stretch of near-term margin pressure tied to the company’s aggressive investments across several business lines. The firm’s analysis centers on the long-term profit potential of MercadoLibre’s credit card offering even as the unit weighs on 2026 results.

MercadoLibre expanded its credit card portfolio rapidly in the first quarter of 2026, more than doubling balances year-over-year to $6.6 billion. That portfolio now accounts for roughly 45% of the company’s total loan book. Growth in credit card monthly active users outpaced the broader Mercado Pago base: card MAUs rose 68% year-over-year compared with a 29% increase in total Mercado Pago monthly active users.

Despite the fast expansion, Bank of America analyst Robert E. Ford Aguilar noted the company’s share of credit card balances remains small in key markets. As of March 2026, MercadoLibre represented about 3.4% of Brazil’s industry credit card balances and around 2.5% in Mexico, indicating substantial room to scale.

On the profitability trajectory, BofA modeled an EBIT loss from the credit card segment of $443 million in 2026, which the firm said would subtract 1.1 percentage points from consolidated margins that year. The analyst expects the credit card business to reach a breakeven EBIT position in 2028, and to produce $1.5 billion of EBIT by 2030 - a level BofA calculates would improve consolidated margins by 2.2 percentage points versus the 2026 baseline.

BofA highlighted an industry timing nuance: credit card operations often require 12 to 18 months to move from losses to net interest margin positive performance because of upfront provisioning requirements. That dynamic helps explain the expected near-term drag before the later margin recovery.

MercadoLibre has also rolled out its credit card in Argentina, where the company reported 19.9 million daily active users of the Pago app as of April 2026, compared with 12.9 million in Brazil. Aguilar said MercadoLibre’s stronger foothold and lower customer acquisition costs in Argentina should support a quicker portfolio ramp as inflation in the country has eased. At the same time, credit penetration in Argentina remains muted, a legacy of past inflation and macroeconomic volatility.

Bank of America kept its $2,400 price target on MercadoLibre, applying a sum-of-the-parts approach. The firm values commerce at 0.6 times 2027 gross merchandise value and assigns fintech revenue streams 0.2 times 2027 off-platform total payments value in its valuation framework. The maintained price target and buy rating reflect the bank’s view that the company’s credit card expansion, while margin-accretive only over time, will be a material contributor to long-term profitability.


Summary - Bank of America reiterates buy on MercadoLibre, citing rapid credit card portfolio growth to $6.6 billion in Q1 2026 and forecasting a path from a 2026 EBIT loss to breakeven in 2028 and sizable EBIT by 2030.

Risks

  • Near-term margin pressure from heavy, multi-line investments could weigh on MercadoLibre’s consolidated profitability in 2026 - relevant to equity investors and corporate finance.
  • Credit penetration remains low in Argentina due to historical inflation and macroeconomic volatility, limiting immediate credit uptake despite a strong user base - relevant to consumer credit and payments sectors.
  • The credit card business requires 12 to 18 months after losses breakeven to start producing net interest margin because of upfront provisioning, creating timing uncertainty for when the unit becomes margin-accretive - relevant to earnings forecasts and financial modeling.

More from Stock Markets

Belgian Market Edges Up as Consumer Names and Utilities Lead Gains Jun 9, 2026 Paris Stocks Finish Mixed as CAC 40 Inches Up; SBF 120 Slides Jun 9, 2026 German equities slip as construction, tech and software names lead declines Jun 9, 2026 Milan posts modest gains as Travel & Leisure, Utilities and Financials lead advances Jun 9, 2026 Dutch equities edge higher as consumer, health and property names support AEX Jun 9, 2026