Insider Trading July 8, 2026 06:09 PM

Stitch Fix CFO David Aufderhaar Executes $257,432 Share Disposition Under Pre-Arranged Plan

Executive sale follows recent fiscal results that beat estimates and an upgraded outlook, though stock volatility remains elevated amid analyst caution.

By Nina Shah
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SFIX

Stitch Fix Inc. (NASDAQ: SFIX) Chief Financial Officer David Aufderhaar completed a significant share sale on July 6, 2026, disposing of 67,960 Class A Common Stock shares. The transaction, valued at $257,432, was executed under a Rule 10b5-1 trading plan established in January 2026. This move occurs against a backdrop of recent company earnings that surpassed Wall Street expectations and an expanded full-year outlook, even as the stock exhibits high volatility and faces bearish analyst ratings.

Stitch Fix CFO David Aufderhaar Executes $257,432 Share Disposition Under Pre-Arranged Plan
SFIX
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Key Points

  • CFO David Aufderhaar sold 67,960 shares for $257,432 under a pre-established Rule 10b5-1 plan.
  • The company recently reported Q3 2026 results that beat estimates, with revenue of $340.3 million and a narrower-than-expected adjusted loss of $0.01 per share.
  • Stitch Fix raised its full-year fiscal 2026 outlook for revenue and EBITDA, while also noting positive sequential growth in net active customers.

David Aufderhaar, who serves as the Chief Financial Officer for Stitch Fix, Inc. (NASDAQ: SFIX), executed a sale of 67,960 shares of the company's Class A Common Stock on July 6, 2026. The aggregate value of this disposition reached $257,432. The shares were divested at a weighted average price of $3.788 per share. The transactions were not executed at a single price point but occurred across multiple trades with prices ranging from $3.705 to $3.845 per share. This disposition was carried out pursuant to a Rule 10b5-1 trading plan, which Mr. Aufderhaar established on January 6, 2026.

Following this transaction, Mr. Aufderhaar directly owns 1,102,369 shares of Stitch Fix Class A Common Stock. The sale occurs as Stitch Fix shares have declined 11% over the past week, trading at $3.56 with a beta of 2.26, reflecting high volatility. According to InvestingPro analysis, the stock appears undervalued at current levels, with the company holding more cash than debt on its balance sheet. Investors can access the comprehensive Pro Research Report and 11 additional ProTips for SFIX on InvestingPro.

Stitch Fix recently reported fiscal third-quarter 2026 results that exceeded Wall Street expectations for both earnings and revenue. The company posted an adjusted loss of $0.01 per share, which was narrower than analysts' forecasts, and achieved revenue of $340.3 million, surpassing the anticipated $332.56 million. Additionally, Stitch Fix raised its full-year outlook, projecting higher revenue and EBITDA for fiscal 2026. The company also noted a positive sequential growth in net active customers for the first time since the first quarter of fiscal 2022, although a slight decline is anticipated in the fourth quarter. Stitch Fix Follow An Analyze SFIX Included in our AI-picked strategies Review strategies 3.555 ▼-0.165(-4.44%) Closed · 15:59:59 · USD 3.579 ▲+0.029(+0.82%) After Hours · 17:42:18 1D 1W 1M 6M 1Y 5Y Max Created with Highcharts 11.4.8 14:00 15:00 16:00 17:00 18:00 19:00 3.4 3.5 3.6 Analyze SFIX

Meanwhile, Mizuho reiterated its Underperform rating on Stitch Fix, maintaining a price target of $3.00, citing rising costs as a concern. In another development, Stitch Fix announced the expansion of its AI style visualization platform, Stitch Fix Vision, introducing a "See it on me" feature that allows clients to generate personalized images of themselves wearing recommended outfits. Furthermore, the company appointed Sree Sreedhararaj as Chief Product and Technology Officer, who will oversee technology, product, data science, security, and IT teams. These updates reflect the company's ongoing efforts to enhance its technological capabilities and leadership team.

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Risks

  • Mizuho maintains an Underperform rating with a $3.00 price target, citing rising costs as a primary concern.
  • The stock exhibits high volatility, indicated by a beta of 2.26 and an 11% decline over the past week.
  • A slight decline in net active customers is anticipated in the fourth quarter, following recent positive growth.

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