Insider Trading May 5, 2026 06:22 PM

Privia Health Director Executes $452,000 Stock Sale via Rule 10b5-1 Plan

Matthew Shawn Morris disposes of over 18,000 shares ahead of scheduled earnings report.

By Marcus Reed PRVA

Matthew Shawn Morris, a Director at Privia Health Group, Inc. (NASDAQ: PRVA), has completed a series of stock transactions totaling $452,613. These sales, which occurred on May 1 and May 4, 2026, were carried out under the framework of a Rule 10b5-1 trading plan. The activity comes as Privia Health approaches its upcoming earnings announcement scheduled for May 7.

Privia Health Director Executes $452,000 Stock Sale via Rule 10b5-1 Plan
PRVA

Key Points

  • Director Matthew Shawn Morris sold 18,113 shares via a Rule 10b5-1 plan for $452,613.
  • The sales occurred just days before the company's scheduled May 7 earnings report.
  • Major analysts including Jefferies and Piper Sandler maintain bullish price targets ranging from $32 to $36.

In recent regulatory filings, details have emerged regarding significant stock transactions by Matthew Shawn Morris, a Director at Privia Health Group, Inc. (NASDAQ: PRVA). According to reported data, Mr. Morris executed sales of common stock totaling $452,613 across two separate dates in early May 2026.

The first phase of these transactions took place on May 1, when Mr. Morris sold 17,096 shares. These shares were moved at a weighted average price of $24.99 per share, with individual transaction prices fluctuating between a low of $24.95 and a high of $25.15. A second set of sales followed on May 4, involving the sale of 1,017 shares. These transactions were executed at a weighted average price of $24.96 per share, with prices ranging from $24.95 to $24.98.

In total, the combined volume of shares sold reached 18,113 units, resulting in a total transaction value of $452,613. These disposals were performed under a pre-established Rule 10b5-1 trading plan. Notably, these sales were preceded by the acquisition of the same number of shares through the exercise of stock options. On May 1 and May 4, Mr. Morris exercised fully vested and exercisable options to acquire 17,096 and 1,017 shares, respectively, at a set price of $2.00 per share. The total value associated with these option exercises was $36,226.


Following these recent movements, Mr. Morris maintains a direct holding of 68,188 shares of Privia Health common stock. His equity position also includes indirect interests: 12,487 shares held through Emerald Family, LLC, and 11,998 shares held via a Trust.

Privia Health is currently trading at $24.29, with a total market capitalization of approximately $3.04 billion. Analysis from InvestingPro suggests the stock is positioned on the Most Undervalued list based on current levels. The timing of these insider transactions is particularly relevant as the company prepares to release earnings on May 7.


Key Market Insights

  • Insider Activity and Liquidity: The execution of a Rule 10b5-1 plan by a director indicates a structured approach to selling equity, which can impact short-term sentiment in the healthcare services sector.
  • Analyst Optimism: Despite the insider selling, several financial institutions have recently expressed confidence in the company's trajectory. Jefferies raised its price target to $32 following strong fourth-quarter performance, while Piper Sandler set a higher target of $36, citing impressive 2025 results and 2026 guidance.
  • Valuation Metrics: With a market cap of $3.04 billion and current trading levels, the stock is being viewed by some analysts as undervalued. Truist Securities maintained a Buy rating with a $33 target, and Citizens reaffirmed a Market Outperform rating with a $31 target.


Risk Factors and Uncertainties

  • Earnings Volatility: With earnings scheduled for May 7, the market faces immediate uncertainty regarding how actual performance will align with the positive momentum suggested by recent analyst upgrades.
  • Sentiment Divergence: There is a potential divergence between the insider selling activity and the bullishness of analysts like Piper Sandler, who noted a 38.7% year-over-year growth in adjusted EBITDA for 2025. This could lead to volatility in the healthcare sector stocks.
  • Price Target Adjustments: While many targets are high, such as Piper Sandler's $36, any failure to meet the expectations that drove these upgrades could result in rapid price corrections.

Risks

  • Imminent earnings report on May 7 creates short-term volatility risk for PRVA.
  • Potential gap between insider selling behavior and high analyst valuation targets.

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