MediaAlpha, Inc. (NASDAQ:MAX) Chief Technology Officer Kuanling Amy Yeh sold 12,000 shares of the company's Class A Common Stock on November 13, 2026, according to a regulatory filing. The transactions totaled $176,235, with individual sale prices ranging from $14.54 to $15.165. The weighted-average sale price was $14.6863 per share.
The stock currently trades at $14.71, which sits near the lower end of the CTO's sale range. Despite that positioning, MediaAlpha shares have climbed 83% over the past six months. According to InvestingPro analysis, the company appears undervalued at current levels, with a P/E ratio of 7.93.
The sales were executed under a Rule 10b5-1 trading plan, primarily to cover taxes arising from the vesting of restricted stock units. Following these transactions, Ms. Yeh beneficially owns 481,091 shares of MediaAlpha Class A Common Stock.
In other recent developments, MediaAlpha reported record-breaking third-quarter results, marking its best quarter in history across key metrics. The company posted adjusted earnings of $0.46 per share, significantly surpassing Wall Street's estimate of $0.27. Revenue also exceeded expectations, reaching $375.94 million compared to the forecasted $347.93 million, reflecting a 23% increase from the previous year. Adjusted EBITDA climbed by 36%, highlighting strong financial performance.
Additionally, Canaccord raised its price target for MediaAlpha stock to $18 from $17, while maintaining a Buy rating. This adjustment follows the impressive third-quarter results, where revenue, contribution, and adjusted EBITDA all exceeded the high end of guidance. The revenue base diversified with several carriers, with three carriers each contributing more than 10% of revenue. These developments indicate a broadening carrier demand across the marketplace.