Steven Yi, who serves as Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc. (NASDAQ: MAX), executed the sale of 96,000 shares of the company’s Class A Common Stock on July 1, 2026. The transaction resulted in proceeds totaling approximately $1,238,668. The shares were divested at a weighted-average price of $12.9028 per share, with individual sale prices varying between $12.43 and $13.085.
These transactions were conducted under a pre-arranged Rule 10b5-1 trading plan that Mr. Yi had previously established. The primary purpose of this plan was to cover tax obligations arising from the vesting of restricted stock units (RSUs). The execution of these sales occurs against a backdrop of significant recent market activity for MAX shares, which have surged nearly 19% over the past week. At the time of the transaction, the stock was trading at a price-to-earnings (P/E) ratio of 18.89 and a price/earnings-to-growth (PEG) ratio of 0.15.
Following the completion of these transactions, Mr. Yi directly holds 2,759,690 shares of MediaAlpha Class A Common Stock. According to InvestingPro analysis, the stock appears undervalued at current levels, placing it among opportunities on the platform’s Most Undervalued list. Investors can access 13 additional InvestingPro Tips for MAX to gain deeper insights into the company’s prospects.
In other recent developments, MediaAlpha Inc. reported its first-quarter earnings for 2026, exceeding revenue forecasts. The company achieved $310 million in revenue, surpassing the expected $298.71 million. This performance highlights a strong start to the year for MediaAlpha. Additionally, Lauren StClair was appointed to MediaAlpha’s board of directors and will serve on the audit committee. StClair brings experience from her role as chief financial officer at Slice Technologies and previously at NerdWallet, Inc. These developments reflect MediaAlpha’s strategic moves in leadership and financial performance.
MediaAlpha Follow Analyze MAX Included in our AI-picked strategies Review strategies 12.80 ▲ +0.23 (+1.79%) Closed · 15:59:59 · USD 12.80 ▲ +0.01 (+0.04%) After Hours · 16:10:05 1D 1W 1M 6M 1Y 5Y Max Created with Highcharts 11.4.8 14:00 15:00 16:00 17:00 18:00 19:00 12.25 12.5 12.75 13 Analyze MAX This article was generated with the support of AI and reviewed by an editor. For more information see our T&C. Is MAX a bargain right now? The fastest way to find out is with our Fair Value calculator. We use a mix of 17 proven industry valuation models for maximum accuracy. Get the bottom line for MAX plus thousands of other stocks and find your next hidden gem with massive upside. See Undervalued Stocks