Lodz, Poland, June 11, 2026 - BTCC, which describes itself as the longest-running cryptocurrency exchange, is marking its 15th year in operation with a strategic push that emphasizes endurance and product breadth under the banner "Built for the Long Game." Founded in 2011, the exchange said it has navigated each major cycle in crypto markets while continuing to provide trading services to a global user base.
Management framed the anniversary as a forward-looking point rather than a retrospective. The exchange is positioning the milestone as a platform from which to expand the scope of what traders can access, how they execute, and the kinds of multi-asset capabilities a long-standing operator can provide.
Brand and promotional activity
As part of its global brand trajectory, BTCC announced an official regional partnership with the Argentine Football Association. The exchange tied that relationship to the sporting body that, at the time of the announcement, holds both the FIFA World Cup and Copa Am rica titles. BTCC said the association with a team described as built over generations reflects the exchange's approach to persistence and resilience.
To engage its community, BTCC is launching a World Cup Showdown campaign that carries a prize pool in excess of $1.5 million. The campaign and the AFA partnership were cited as components of the anniversary activity directed at the exchange's international user base.
Product expansion - from crypto into TradFi
BTCC described a shift toward a broader trading offering as central to its long-term strategy. The exchange now lists tokenized perpetual futures and has introduced a dedicated TradFi section that includes stocks, metals, indices, forex, and commodities. To make access more attractive, BTCC said it is reducing fees for perpetual futures trading and is introducing zero-fee trading on TradFi futures.
Management framed these moves as a response to converging global markets and to changing trader needs rather than as short-term trend chasing. The stated objective is to develop a richer multi-asset environment that reflects how users trade across asset classes.
Infrastructure and technology roadmap
BTCC outlined plans for a comprehensive rebuild of its trading system, with a target launch by the end of 2026. The exchange said the new system is intended to deliver faster order response times, better matching efficiency, and stronger risk management under volatile market conditions. The rebuilt engine is also described as the technical foundation for future multi-asset product rollouts.
Alongside the platform rebuild, BTCC is integrating artificial intelligence across internal functions. The exchange cited AI use in risk identification, user support, market monitoring, and data analysis. BTCC characterized these internal AI deployments as groundwork that will enable future user-facing capabilities over time.
Business focus and positioning
BTCC emphasized continuity of focus on security, stability, and market access as the pillars that have sustained it through market cycles. The exchange said the next phase of its development builds on that foundation through a broader product lineup, lower trading costs, upgraded infrastructure, and efforts to deepen liquidity.
BTCC reported serving over 11 million users across more than 100 countries. The exchange also noted that NBA All-Star Jaren Jackson Jr. serves as its global brand ambassador. Additional contact and platform details provided by the exchange include its official website and an X account handle, along with a media contact email for press inquiries.
Contact and further information
Official website: https://www.btcc.com/en-US
X: https://x.com/BTCCexchange
Media contact: Aaryn Ling, [email protected]