Overview
Tesla recorded notable increases in vehicle registrations in France and Norway in February, according to the first national figures released for the month. The data - often used as a proxy for sales - show the automaker gaining share in those markets even as the wider European picture has been strained over the past two years.
Country-level results
In France, Tesla registrations rose 55% year-on-year in February, a significant gain at a time when most rival manufacturers reported lower sales over the same period. Norway also produced an increase, with registrations up 32% from a year earlier. By contrast, Denmark’s February figures showed an 18% decline in Tesla registrations.
These Scandinavian and French figures are the first national results published for February. Other European markets, including Italy and Spain, are expected to release their February data later on Monday, which will provide a fuller view of how the region is trending.
Recent European performance and company actions
Tesla’s European sales contracted by 27% last year, reflecting intensifying competition from Chinese electric vehicle brands, controversy surrounding the company’s chief executive’s political activities, and an aging product lineup. To address pricing and competitiveness, Tesla introduced less expensive versions of its Model Y and Model 3 in the United States and Europe last year; those variants began reaching customers in late 2025.
Market share trajectory
In January, Tesla’s share of passenger-vehicle registrations across the European Union, Britain and the European Free Trade Association edged down slightly to 0.8%, from 1% in the same month of 2025. That level remains below earlier peaks - 1.8% in 2025, 2.5% in 2024 and 2.9% in 2023, when the Model Y was the world’s best-selling vehicle.
What the early data indicate
The February increases in France and Norway may mark early signs of stabilization for Tesla in parts of Europe, but the mixed results - including the drop in Denmark and the still-lower overall market-share figures compared with prior years - underline that recovery is uneven and dependent on forthcoming national reports.
Note: The full set of February national registration figures will provide a clearer picture of Tesla’s trajectory across Europe when additional markets publish their numbers.