Tesla has cut the United States price for the Cybertruck's top-end Cyberbeast variant to $99,990, down from $114,990, according to listings on the company's website. The Cyberbeast is the most expensive configuration of the pickup, featuring a tri-motor all-wheel drive setup, upgraded interior appointments and additional performance-oriented equipment.
The reduction in sticker price comes as the Cybertruck model line has seen a marked slowdown in demand. Through 2025, sales of the vehicle have nearly halved, with the truck accumulating roughly 60,000 units sold since its late-2023 launch - a figure well under the 250,000-per-year target previously cited by the company's chief executive.
Several factors cited in company commentary and market reports have weighed on the truck's commercial performance. The Cybertruck has been affected by a number of recalls and quality issues, and competing lower-priced models from established rivals such as Ford and Chevrolet have put additional pressure on demand.
Executives have continued to roll the Cybertruck out to additional markets outside the United States, but the model has not yet closed the gap to the production target. At the same time, Tesla is contending with broader declines across its electric vehicle portfolio. The expiration of a U.S. EV tax credit program, rising competitive pressure from overseas manufacturers and public dissatisfaction with the company's chief executive in certain regions have all been associated with two consecutive years of sales contraction for the automaker.
In a related production shift, the company recently halted manufacture of its S and X models. Management has indicated that the factory capacity freed by that decision will be reallocated to initiatives in robotics and autonomous vehicle development.
Context and implications
The price adjustment for the Cyberbeast signals an attempt to respond to weaker demand for Tesla's flagship pickup and to make the high-end offering more competitive against lower-cost alternatives. The vehicle's sales trajectory and the broader decline in EV deliveries suggest continued near-term headwinds for the company's automotive division.
While Tesla has expanded the Cybertruck into new international markets, the brand has yet to achieve the sales volume it had targeted. The company is simultaneously managing quality-related recalls and shifting production priorities toward non-vehicle technology areas.