Stock Markets June 24, 2026 06:37 AM

Take-Two Sets Price for Grand Theft Auto VI at $79.99, Release Date Slated for Nov. 19

Publisher opens pre-orders and details Ultimate Edition priced at $99.99 with in-story exclusive content

By Marcus Reed
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Take-Two Interactive announced a November 19 launch for Grand Theft Auto VI with a standard price of $79.99 and an Ultimate Edition at $99.99. Pre-orders are scheduled to begin June 25. The company expects the release to rank as the largest videogame launch globally, with sales of billions of dollars in the days following release, reflecting the franchise's scale and Rockstar Games' track record.

Take-Two Sets Price for Grand Theft Auto VI at $79.99, Release Date Slated for Nov. 19
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Key Points

  • Take-Two set Grand Theft Auto VI price at $79.99 and announced a November 19 launch date, with pre-orders opening June 25 - impacts videogame and entertainment sales forecasting.
  • An Ultimate Edition priced at $99.99 includes exclusive in-story content for protagonists Jason and Lucia - relevant to digital goods and in-game monetization discussions.
  • Take-Two forecasts the release to be the worlds largest videogame launch with billions in sales within days, signaling material revenue expectations for the company and related market participants.

Take-Two Interactive Software confirmed on Wednesday that its upcoming title, Grand Theft Auto VI, will carry a standard retail price of $79.99 and is scheduled to arrive on November 19. The company said pre-orders will open on June 25, following earlier delays in the game's rollout.

Alongside the standard edition, Take-Two will offer The Grand Theft Auto VI: Ultimate Edition for $99.99. That premium version will include exclusive vehicles, weapons and apparel that are integrated into the narrative featuring the game's protagonists, Jason and Lucia.

Take-Two characterized the debut as poised to become the worlds largest videogame launch, projecting that the franchise's prominence and Rockstar Games' history will drive sales worth billions of dollars within days of the release. Those expectations were presented by the company in its announcement, which also set the timeline for retail availability and the start of pre-orders.

Key release milestones provided by Take-Two include the June 25 start for pre-orders and the November 19 street date. Pricing is uniform across the announced editions: $79.99 for the standard edition and $99.99 for the Ultimate Edition, which bundles the additional in-story content tied to Jason and Lucia.

For stakeholders tracking the entertainment and software markets, the launch timing and price points are now public information that will inform consumer demand forecasts and revenue modeling for the remainder of the year. The company's own characterization of the launch as potentially the largest in videogame history highlights the scale Take-Two associates with this release.

The announcement contains explicit details about pricing, editions and the pre-order schedule. Beyond those specifics, Take-Two's statement emphasizes anticipated sales performance in the days following release without providing additional operational or distribution details in the announcement.


Summary of facts:

  • Grand Theft Auto VI priced at $79.99 for the standard edition.
  • The Grand Theft Auto VI: Ultimate Edition priced at $99.99 and includes exclusive vehicles, weapons and apparel tied into the story of Jason and Lucia.
  • Pre-orders begin June 25; official launch date is November 19.
  • Take-Two expects the launch to be the worlds largest videogame debut, bringing in billions of dollars in sales within days of release.

Risks

  • Timing risk from prior delays - the company announced pre-orders will open on June 25 after multiple delays, which could affect consumer sentiment and operational planning.
  • Revenue concentration risk implied by large near-term sales expectations - the high-revenue projection places emphasis on successful demand capture at launch, affecting entertainment and software market forecasts.
  • Product reception risk - while Take-Two projects massive initial sales, the announcement does not include further operational or distribution details that could influence actual sales performance.

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