Sunrise New Energy Co Ltd (NASDAQ:EPOW) saw its shares rise 7.2% on Wednesday after unveiling a comprehensive rebranding and a repositioning of its core business strategy. The company said it will change its name to E-Power Inc., a move scheduled to take effect on February 12, 2026, and will roll out a new corporate logo and brand identity while maintaining the current leadership team.
Historically known for manufacturing graphite anode materials for lithium-ion batteries, the China-headquartered firm described the rebrand as part of a broader transition in its business model. Management framed the change as a step toward higher-value applications, notably the delivery of artificial intelligence data center microgrid solutions.
According to the announcement, the strategic pivot covers a range of initiatives: development of grid-scale energy storage systems and solutions for commercial and residential customers are specifically cited as areas of expansion. In addition, the company said it is progressing research and development programs in solid-state battery anode materials and sodium-ion battery technology.
Chairman Haiping Hu commented on the rebranding, saying, "This rebranding represents a crucial step in our journey to high-value applications, including microgrids." The company did not indicate any change to its executive lineup as part of the identity update.
As part of its growth blueprint, the firm is establishing local production capability in the United States through a subsidiary named E-Power Grid Inc. The stated purpose of this U.S. capacity is to meet growing demand for microgrids and energy storage solutions.
Headquartered in Zibo, in Shandong Province, China, Sunrise New Energy will continue to conduct operations through its existing subsidiaries and its variable interest entity (VIE) structure while broadening the scope of its business beyond its original focus on graphite anode materials.
What this means
- The company is repositioning from a materials supplier to a provider of energy infrastructure solutions centered on AI data center microgrids and energy storage.
- The rebrand preserves current leadership and introduces a new corporate identity effective February 12, 2026.
- U.S. production capacity will be developed via the E-Power Grid Inc. subsidiary to serve anticipated demand for microgrids and storage systems.