Stock Markets March 18, 2026

SkiStar Posts 8% Rise in Adjusted Operating Profit as Q2 Sales Slightly Miss Estimates

Stronger-than-expected demand for mountain holidays offsets a marginal sales shortfall amid mixed forward booking trends

By Nina Shah
SkiStar Posts 8% Rise in Adjusted Operating Profit as Q2 Sales Slightly Miss Estimates

SkiStar AB reported an 8% year-over-year increase in adjusted operating profit for the second quarter, while revenue rose 8% to SEK 2.99 billion, slightly below analysts' SEK 3.02 billion estimate. The company cited robust demand for mountain holidays and higher skier days sold, even as near-term winter bookings showed a decline for 2025/26 and stability for 2026/27.

Key Points

  • Adjusted operating profit rose 8% year-over-year in Q2.
  • Second-quarter sales increased 8% to SEK 2.99 billion, narrowly below analysts' SEK 3.02 billion consensus from three analysts.
  • Booking volumes were down 2.7% for winter 2025/26 and unchanged for winter 2026/27; strong demand for mountain holidays and higher skier days sold supported the quarter.

SkiStar AB reported an 8% increase in adjusted operating profit for the second quarter compared with the same period a year earlier, the company said Wednesday. The result reflects continued consumer appetite for mountain holidays, according to the firm.

Revenue for the quarter rose 8% year-over-year, reaching SEK 2.99 billion. That figure came in marginally below market expectations - analysts had estimated SEK 3.02 billion based on consensus from three analysts.

Management pointed to stronger demand for mountain resort holidays as a central driver of the quarter's performance. CEO Stefan Sjöstrand highlighted an increase in the number of skier days sold over the period, a metric the company cites when discussing operational momentum.


Looking ahead, SkiStar provided booking-volume data for upcoming winter seasons that present a mixed picture. Bookings for the winter 2025/26 season declined 2.7% compared with the prior year, while bookings for winter 2026/27 were reported as unchanged year-over-year. The company did not attach additional commentary to those figures in the released statement.

The quarter's outcome reflects a combination of resilient consumer demand for mountain destinations and a modest shortfall versus analyst revenue projections. The company’s operating-profit gain signals profitability improvement on a year-over-year basis, even as top-line growth fell just short of the small group of sell-side expectations.

The data released covers headline sales and booking trends; no further detail on segment breakdowns, margin drivers, or guidance revisions was provided alongside the results. The company’s statements focused on skier-day volumes and booking comparisons as the primary indicators of demand across its resort portfolio.

Investors and market participants looking for additional granularity on seasonal mix, length of stay, or pricing effects will need to await supplementary disclosures from the company or updates in subsequent reporting. For now, SkiStar’s report combines a clear improvement in adjusted operating profit with a slightly weaker-than-expected revenue print and mixed forward booking signals.

Risks

  • Near-term revenue pressure from a modest sales miss versus analyst expectations - impacts travel and leisure sector sentiment.
  • Decline in booking volumes for winter 2025/26 (down 2.7%) introduces uncertainty for the upcoming season's revenue - relevant to resort operators and hospitality markets.
  • Limited disclosure on segment-level performance and margin drivers constrains visibility into sustainability of profit improvement - relevant to investors assessing future earnings quality.

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