OpenAI plans to bring the Sora artificial intelligence video-generation capability into its ChatGPT product, according to people familiar with the companys intentions. The reported integration is part of a broader effort by OpenAI to increase the chatbots user base, though sources cautioned it may also push up ChatGPTs costs.
Sora was launched by OpenAI as a standalone mobile application in 2025. The app was built to let users create and share short AI-generated videos in a vertical format similar to short-form social video platforms. While Sora attracted attention on release, by early 2026 the app appeared to be losing momentum.
Data cited in a January report showed Soras installs dropped sharply, with a 45% month-on-month decline in January, and user spending fell significantly as well. The app fell out of the top 100 on Apples U.S. App Store this year and experienced comparable declines on Googles Playstore.
OpenAI also entered a content agreement with the Walt Disney Company to generate videos in Sora using Disney characters. However, the partnership does not appear to have meaningfully reversed the downward trends in downloads or spending.
The planned addition of Sora into ChatGPT reflects a strategic pivot to grow engagement by embedding multimedia creation directly in the chatbot. At the same time, the company faces the operational reality that running advanced video-generation models inside ChatGPT could increase consumption of compute and related costs, a tension noted by those familiar with the plan.
Details on timing, pricing, or how Soras features will be exposed within ChatGPT were not provided by the sources. The available information is limited to the integration plan itself, the prior performance of the Sora app, and the existence of the Disney content deal.
Summary: OpenAI intends to incorporate Sora video-generation into ChatGPT to boost users, following underwhelming standalone app traction and despite possible higher costs for the chatbot. Soras downloads and spending have declined, and a Disney tie-up has not materially lifted usage.