Stock Markets March 11, 2026

OpenAI to Fold Sora Video Generator into ChatGPT, Report Says

Company to retain standalone Sora app as it adds text-to-video capabilities to ChatGPT, sources tell The Information

By Hana Yamamoto
OpenAI to Fold Sora Video Generator into ChatGPT, Report Says

OpenAI is preparing to integrate its AI video generator Sora into the ChatGPT platform, according to a report that cites people familiar with the matter. Sora, launched as a standalone app in September 2025, enables users to create and share AI-generated videos that can be derived from copyrighted material and posted to social-media-style feeds. The Information reported the planned integration; Reuters was not able to immediately verify the report, and OpenAI did not respond to a request for comment outside regular business hours.

Key Points

  • OpenAI plans to integrate its Sora text-to-video generator into ChatGPT - impacts: technology and software sectors, digital media distribution.
  • Sora was launched as a standalone app in September 2025 and enables users to create and share AI-generated videos, including content derived from copyrighted material - impacts: social media, content creation platforms, and copyright licensing markets.
  • OpenAI will reportedly continue operating the separate Sora app even after adding the capability to ChatGPT; the report was attributed to people familiar with the matter and had not been independently verified at the time of reporting - impacts: technology services and app distribution channels.

OpenAI intends to make its Sora video generator available within ChatGPT in the near term, The Information reported, citing people familiar with the matter. The move would place Sora's text-to-video capabilities inside the company's flagship conversational AI interface while keeping the existing standalone Sora application in operation.

Sora expands OpenAI's footprint in multimodal AI - technologies that go beyond text to produce images, video, and other media. The app, which the company released as a separate product in September 2025, allows users to generate and share AI-created videos. According to the reporting, those videos can be produced from copyrighted material and distributed to streams that resemble social media feeds.

Text-focused AI models have already seen widespread uptake for both personal and workplace use, and models built specifically to generate images and video have been framed as the next phase in the technology's potential for disruption. Integrating Sora into ChatGPT would bring those video-generation features directly into a broadly used conversational interface.

The Information's account says OpenAI will maintain the standalone Sora app even after adding the capability to ChatGPT. Reuters could not immediately verify the details in the report. OpenAI did not immediately respond to a request for comment outside regular business hours.


Context and implications

Placing a multimodal video generator inside ChatGPT would align a content-creation tool with a conversational workflow, enabling users to prompt video output alongside text interactions. The existing Sora app already supports creation and sharing of AI-generated video content, including material spun from copyrighted sources, and the planned integration would not eliminate the independent app according to the reporting.

Methodology note

The core details in this report are based on accounts attributed to people familiar with the matter. At the time of the reporting, independent verification had not been completed and OpenAI had not provided a comment outside normal business hours.

Risks

  • The report relies on unnamed sources and had not been independently verified at the time of reporting, creating uncertainty about timing and scope - affects: investors tracking technology company product roadmaps.
  • The Sora app's ability to generate videos from copyrighted material raises questions about content licensing and potential legal or regulatory scrutiny - affects: media companies, streaming platforms, and content licensing markets.
  • OpenAI did not provide an immediate comment outside regular business hours, leaving open the possibility that plans could change or additional clarifications may follow - affects: market participants monitoring company communications.

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