Meta said on Tuesday it will integrate Muse Image, the inaugural image generation model from Meta Superintelligence Labs, into its Advantage+ creative ad tool within the coming weeks. The company described Muse Image as capable of visual reasoning and self-refinement to generate and iterate ad variations.
According to Meta, Muse Image can read and act on creative briefs, altering visual components to produce advertising content that aligns with brand guidelines. The Advantage+ creative tool - which already assists advertisers in producing creative variations such as new backgrounds for product photos and lifestyle image alternatives - will begin using Muse Image to expand those capabilities.
Meta noted that more than 8 million advertisers currently use at least one of the company's generative AI ad creative tools. Advertisers who participated in testing of Muse Image-powered generation reported higher-quality creative output, with testers specifically highlighting improvements in photorealism and product integrity.
Beyond ad production, Muse Image will power a room restyling feature inside Meta AI Shopping. That functionality is intended to let users visualize items from business catalogs within their own spaces. Meta also plans to deploy the same model across consumer-facing experiences on Meta AI, Instagram, and WhatsApp.
The company positioned Muse Image as a tool to help automate creative workflows and maintain brand consistency across ad variations. The announced timing for the Advantage+ integration is the coming weeks, and Meta presented tester feedback as early evidence of improved output quality.
Summary: Meta will roll Muse Image into its Advantage+ creative tool to generate brand-aligned ad variations and will use the model across its shopping and consumer platforms. Testers reported enhancements in photorealism and product fidelity, while more than 8 million advertisers already use Meta's generative AI creative products.