Klaviyo's shares jumped 8% Tuesday after the marketing automation and customer data platform disclosed a strategic partnership with Google designed to bring AI-powered personalization across search, advertising, and messaging.
The collaboration stitches Google's search and advertising functions into Klaviyo's customer relationship management platform, enabling brands to construct tailored experiences that follow a buyer from initial product discovery through the purchase process and on into loyalty programs. The companies said the effort is intended to shift marketing away from static campaigns and toward systems that respond automatically to customer intent and behavior.
"Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions," said Andrew Bialecki, Co-Founder and Co-CEO of Klaviyo. "Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships."
The announcement outlines several integrations that are already available to customers. These include Google Ads integration, which leverages Klaviyo data to improve ad targeting, and a BigQuery integration aimed at centralizing enterprise data. The partnership also encompasses an integration with Nano Banana that supports content generation via Klaviyo’s AI image editor.
A notable element of the deal is the use of RCS for Business to elevate mobile messaging into a more interactive channel. Klaviyo said it is among the first companies globally to provide a Google Search to RCS experience, enabling consumers to initiate conversations with AI-powered customer agents. That capability is currently being tested in a limited pilot with select customers.
Klaviyo highlighted the scale of its data processing as part of the announcement. The Klaviyo Data Platform handles 3.4 billion customer interactions each day across more than 8 billion profiles, tying together customer, purchase, and behavioral data in real time. The companies indicated they intend to extend the partnership across AI, data, and commerce experiences moving forward.
For product and growth teams evaluating the implications, the partnership signals a move toward tighter alignment between discovery channels and owned customer data, with potential advantages for personalization, ad efficiency, and conversational commerce adoption among brands that use Klaviyo.