Stock Markets February 10, 2026

Jefferies Flags AppLovin Sell-Off as Buying Opportunity, Keeps Buy Rating and $860 Target

Brokerage says recent fears have pushed valuation below fundamentals for the mobile adtech and gaming ad network

By Jordan Park APP
Jefferies Flags AppLovin Sell-Off as Buying Opportunity, Keeps Buy Rating and $860 Target
APP

Jefferies is maintaining a Buy rating and $860 price target on AppLovin (APP) after a steep year-to-date decline, arguing the pullback overstates near-term risks and creates an attractive entry given the companys growth trajectory and expected upside into Q4 results. Analysts led by James Heaney point to limited fundamental damage from recent market concerns and model a sizable revenue beat in an upside scenario.

Key Points

  • Jefferies reiterates a Buy rating and $860 price target on AppLovin, citing a -39% year-to-date share decline as an opportunity.
  • Analysts led by James Heaney view recent concerns - including CloudX, Meta's Audience Network and Google Genie - as overblown and expect a significant Q4 revenue beat in an upside scenario.
  • Jefferies projects upside revenue scenarios above $1.66 billion for Q4 and notes AppLovin has captured about 14% of e-commerce ad budgets among existing customers, with low-single-digit sequential revenue growth expected in Q1 driven by gaming expansion.

Jefferies continues to recommend AppLovin with a Buy rating and a $860 price target, saying the stock's roughly -39% year-to-date decline has opened up what the firm calls a "great buying opportunity." Analysts led by James Heaney argue the pullback has produced a valuation that does not reflect the company's growth prospects.

In a research note, the Jefferies team emphasized that the -39% YTD move contrasts with what they view as a 50%+ top-line growth story trading at about 15x their FY27 EBITDA forecast. "We believe the -39% YTD decline in APP's stock is a great buying opportunity for a 50%+ top-line growth story trading at 15x our FY27 EBITDA," the analysts wrote.

Jefferies addressed several of the market concerns that have pressured the shares. The firm described worries tied to CloudX, Meta's Audience Network and Google Genie as near-term issues that have been amplified, producing a valuation dislocation ahead of what Jefferies expects will be a meaningful upside relative to consensus in the fourth quarter.

On CloudX specifically, Jefferies sees essentially "near zero impact," noting the historical absence of a successful standalone mediation platform. Regarding Meta's Audience Network, the note acknowledged the potential for heavier bidding into iOS traffic to present a challenge, but the analysts said they found limited evidence that such pressure is materializing today.

With respect to Google Genie and the rise of generative AI-driven gaming content, Jefferies anticipates new technologies will be adopted into existing game engines, which could in turn make AppLovin's distribution capabilities more valuable rather than destructive.

Looking toward the fourth quarter, Jefferies outlined an upside scenario in which revenues could top $1.66 billion, implying a potential high-end beat of more than $60 million. The firm noted that company guidance currently does not assume an additional holiday spending ramp from new customers, leaving room for upside if that ramp materializes.

Surveys of mobile gaming and e-commerce advertisers referenced by Jefferies were described as constructive, and the analysts highlighted AppLovin's penetration into e-commerce ad budgets, citing that the company already accounts for roughly 14% of e-commerce ad spend among its existing customers.

For the first quarter, Jefferies expects guidance to imply low-single-digit sequential revenue growth, primarily driven by mid-single-digit expansion in gaming and conservative assumptions about e-commerce seasonality. The analysts said this could be at least partially offset by ramping new advertisers - creating potential upside if new customer contributions more than compensate for typical seasonality.

Comparing valuation and growth, Jefferies pointed out that trading at about 15x their FY27 EBITDA estimate versus an implied roughly 40% five-year compound annual growth rate means the market price, in their view, already factors in the primary risks. "With underlying fundamentals largely unchanged since the start of the year, the recent pullback offers an opportunity to own a unique growth asset at a compelling entry point," the note concluded.


Summary

Jefferies reiterates Buy and a $860 target on AppLovin after a near 40% YTD decline, arguing market concerns around CloudX, Meta Audience Network and Google Genie overstate near-term threats and that Q4 may produce a material upside to consensus.

Risks

  • CloudX uncertainty - Jefferies currently expects near zero impact, but persistent concerns around mediation platforms could continue to weigh on investor sentiment. This primarily affects the mobile advertising and adtech sectors.
  • Meta Audience Network bidding dynamics - increased bidding into iOS traffic could pressure margins or share, with potential implications for mobile ad monetization and advertiser allocation in both gaming and e-commerce.
  • Google Genie and generative AI - while Jefferies expects new technologies to be integrated into existing engines, evolving adoption patterns could change distribution economics for adtech and game publishers, creating uncertainty for advertising and gaming sectors.

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