Stock Markets March 10, 2026

Hims & Hers Shares Jump After Novo Nordisk Partnership, Multiple Analyst Upgrades

Deal to distribute GLP-1 therapies and dismissal of lawsuit spurs major analyst price-target revisions and a sharp stock rebound

By Hana Yamamoto HIMS NVO
Hims & Hers Shares Jump After Novo Nordisk Partnership, Multiple Analyst Upgrades
HIMS NVO

Hims & Hers stock rallied further on Tuesday after a strategic collaboration with Novo Nordisk enabled the company to sell commercially available Ozempic and Wegovy products, including an upcoming pill form, and prompted several analyst upgrades. Novo Nordisk also withdrew its lawsuit against Hims & Hers, decreasing legal uncertainty. Brokerages raised price targets and shifted ratings based on the partnership's impact on GLP-1 revenue and constraints on the company's compounding business.

Key Points

  • Hims & Hers stock rose 10% on Tuesday, following a 49% advance on Monday after announcing a collaboration with Novo Nordisk to sell commercially available Ozempic and Wegovy, including a pill form.
  • Multiple brokerages upgraded Hims & Hers: BofA raised its rating to Neutral with a $23.00 target (from $12.50) and applied a 23x CY26E EV/EBITDA multiple incorporating GLP-1 revenue; Citi moved to Neutral with a $24 target (from $13.25); Needham upgraded to Buy with a $30.00 target.
  • The deal reduces legal risk as Novo Nordisk dropped its lawsuit, and it shifts Hims & Hers' revenue mix by replacing some compounded GLP-1 sales with branded product sales, albeit with restrictions on the compounding business.

Hims & Hers (NYSE:HIMS) extended its recent rally, climbing 10% on Tuesday after a run-up of 49% on Monday, following a newly announced collaboration with Novo Nordisk (NYSE:NVO) and a wave of analyst upgrades.

Under the terms disclosed with the partnership, Hims & Hers may sell commercially available doses of the GLP-1 treatments Ozempic and Wegovy, including a forthcoming pill formulation, as part of a revised approach to weight-loss care centered on GLP-1 therapies. The agreement also saw Novo Nordisk withdraw its pending lawsuit against Hims & Hers.

Brokerage reactions were swift and decisive. BofA Securities analyst Allen Lutz moved his rating from Underperform to Neutral and lifted his price target to $23.00 from $12.50. Lutz said the new target reflects a 23x CY26E EV/EBITDA multiple that now incorporates expected GLP-1 revenue.

Citi analyst Daniel Grosslight likewise upgraded the stock to Neutral, increasing his price objective to $24 from $13.25. Grosslight noted that the partnership requires Hims & Hers to cease mass-personalization, permitting only a limited subset of customers to continue receiving compounded GLP-1 formulations. He added that Novo Nordisk dropping its lawsuit "significantly diminishes legal risk."

Needham analyst Ryan MacDonald upgraded Hims & Hers from Hold to Buy and set a $30.00 target, saying the partnership eases legal concerns and materially alters the company’s weight-loss business model and growth algorithm.

The alliance gives Hims & Hers potential to replace some revenue previously generated from compounded GLP-1s with revenue from a branded partnership. At the same time, the company will operate under new limits on its compounding business.

Market pricing reflected the updated outlook: shares closed at $22.16 on Monday prior to Tuesday’s additional gains.


Context note - The details above summarize analyst commentary and company arrangements as reported in the announcement; no additional figures or forecasts beyond those disclosed by the analysts and the companies involved have been added.

Risks

  • Restrictions on the compounding business - The partnership imposes limits on mass-personalization, allowing only a limited set of customers to remain on compounded GLP-1s, which could constrain that revenue stream.
  • Execution uncertainty - While analysts incorporated GLP-1 revenue into valuations, the ultimate pace and scale of converting compounded demand to branded sales and the operational implications for Hims & Hers remain to be realized.

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