June 22 - Google DeepMind and A24, the independent film studio, announced a partnership to examine ways artificial intelligence can support filmmaking and creative practice. The companies said the collaboration will concentrate on helping artists build new creative workflows and techniques while ensuring those tools are shaped by the creators who use them.
The initiative will pair DeepMind’s research capabilities and technical infrastructure with A24’s creative community, according to people familiar with the matter. The two organizations have agreed to work together on multiple research and development projects over time, with the studio playing an active role in shaping new processes for creative production.
A24’s recent slate includes titles such as the horror film Backrooms, the Timothée Chalamet-starrer Marty Supreme and the Oscar-winning adventure Everything Everywhere All at Once. The studio’s involvement is expected to center on practical workflow development rather than ceding creative decisions to automated systems.
One source familiar with the arrangement said filmmakers will retain full creative control and that the partnership is not structured as an intellectual property or data-training deal. The same source also said the agreement will provide A24 access to DeepMind’s research, infrastructure and global reach.
Separately, the Wall Street Journal reported that Alphabet’s Google has made a $75 million investment in A24, citing people familiar with the matter. DeepMind did not comment on the investment’s value.
Company statements emphasize collaborative development and creator influence over future tools, rather than an immediate product release or commercialized service. The engagement is described as an evolving research relationship across multiple projects, with specifics to be developed as work proceeds.
Details about the timeline, the precise scope of the research projects, and any operational milestones were not provided in the announcements. The parties identified creative workflow innovation and ensuring artists guide tool design as central objectives of the partnership.
Summary of what was announced
- Google DeepMind and A24 will collaborate on AI research aimed at supporting filmmakers and creative professionals.
- The initiative will focus on helping artists develop new workflows and techniques, with creators shaping future tools.
- A24 will have access to DeepMind’s research and infrastructure and will play an active role in developing workflows; filmmakers are to retain full creative control.