Shares of GameSquare Holdings Inc (NASDAQ: GAME) climbed 10.2% on Thursday following a company announcement of a multi-phase campaign partnership with Capcom to support the February 27, 2026 launch of Resident Evil Requiem.
The integrated promotional program has been active since December and involves several of GameSquare’s business units. According to the company, the campaign combines creator-led digital activations, seeding initiatives and real-world fan experiences intended to build awareness and engage fan communities in the run-up to the game’s release.
Justin Kenna, GameSquare’s chief executive, commented on the collaboration, saying: "Capcom continues to set the standard for blockbuster game launches, and we’re proud to expand our partnership with a campaign designed to reach fans across digital, creator, and real-world channels."
GameSquare described the arrangement as a deepening of its relationship with Capcom, noting that the work builds on prior collaborations tied to earlier title launches. The company listed a set of services it will provide for the campaign, including technology-enabled influencer discovery, talent sourcing, event production and campaign performance analysis.
As characterized by the company, GameSquare operates as a media, entertainment, technology and digital-native platform that focuses on gaming and esports audiences. The newly announced campaign ties together multiple service lines from GameSquare to support the timing and promotion of Capcom’s scheduled February 27, 2026 launch.
What the announcement includes
- The campaign began running in December.
- It is a multi-phase program spanning digital creator activity, seeding initiatives and in-person fan experiences.
- GameSquare will supply influencer discovery tools, talent sourcing, event production and performance analytics for the initiative.
Context and company focus
GameSquare framed the partnership as an expansion of an existing working relationship with Capcom, referencing prior joint activity tied to other title launches. The company emphasizes its role as a technology-forward media and entertainment platform aimed at gaming and esports communities.