Stock Markets July 23, 2026 09:47 AM

Equities Overtake Real Estate as Primary Source of U.S. Household Wealth, Goldman Says

Banks' analysis highlights stocks as the chief contributor to wealth gains and to the wealth effect on spending, while raising caution on market vulnerability

By Jordan Park
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Goldman Sachs reports that equities have eclipsed real estate in their share of U.S. net financial wealth for the first time since World War Two, signaling a shift in the composition of household assets. The firm says stocks have been the principal driver of household wealth accumulation and have been the main contributor to a positive wealth effect on consumer spending. The note also highlights regional differences in equity exposure and warns that higher equity concentrations increase household sensitivity to sharp market declines.

Equities Overtake Real Estate as Primary Source of U.S. Household Wealth, Goldman Says
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Key Points

  • Equities have overtaken real estate as a share of U.S. net financial wealth for the first time since World War Two, with stocks identified as the primary driver of household wealth accumulation and the associated positive wealth effect on consumer spending.
  • Household equity allocations are nearing 50% of financial assets in the U.S. and Australasia, surpassing dot-com era levels; the highest equity exposure is concentrated in the U.S., Australia and Sweden, while Europe and Japan retain larger cash holdings.
  • Strong stock-market gains since the global financial crisis, especially in the last three to four years, have increased equities' share of global financial assets and portfolios, with technology stocks comprising a growing share of those equity holdings. Sectors impacted include household consumption, pension and insurance asset allocations, technology equity markets, and real estate markets.

Goldman Sachs has concluded that U.S. equity holdings now represent a larger share of net financial wealth than real estate for the first time since World War Two, marking a notable change in the asset composition of household balance sheets. In a note published on Thursday, the bank framed stock-market gains as the dominant force behind recent household wealth accumulation and as the central factor supporting a positive wealth effect on consumer spending.

The bank provided several regional and structural observations to support its assessment:

  • High equity allocations in some markets - Equity allocations among households in the United States and Australasia are approaching half of financial assets. Goldman noted that these allocations are now exceeding the levels seen during the dot-com era.
  • Geographic variation in exposure - Households in the U.S., Australia and Sweden show the highest exposure to equities. By contrast, households in Europe and Japan remain relatively under-invested in stocks and hold a larger proportion of their wealth in cash.
  • Market performance and sector concentration - Strong gains in global equity markets since the global financial crisis, and particularly over the past three to four years, have pushed equities to a larger share of global financial assets and investor portfolios. Goldman highlighted that technology stocks make up an increasing portion of those equity holdings.
  • Potential institutional reallocation - The note points to regulatory changes in Europe, including reforms affecting Dutch and German pension systems, as a potential catalyst for pension funds and insurance companies to raise their allocations to equities over time.

Goldman also sounded a note of caution: a greater household allocation to equities increases vulnerability to a sharp market correction. The bank emphasized that such vulnerability is heightened when equity valuations are elevated and macroeconomic uncertainty is elevated as well.

The analysis highlights how the balance of household wealth drivers has shifted toward publicly traded stocks, while also flagging the systemic and household-level risks that come with heavier equity exposure.

Risks

  • Higher household exposure to equities increases vulnerability to a sharp market correction, which could affect household wealth and consumption - impacting consumer-focused sectors and financial services.
  • Elevated equity valuations combined with heightened macroeconomic uncertainty amplify the risk that corrections could have outsized effects on portfolios and spending patterns - relevant for equity markets and sectors sensitive to consumer demand.
  • Regulatory changes in Europe that could prompt pension funds and insurers to increase equity allocations introduce uncertainty around future demand dynamics in equity markets and institutional balance sheets.

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