Stock Markets March 4, 2026

Continental projects largely flat tyre sales and steady margins for 2026

Tyre unit forecasts narrow revenue range and similar profitability amid volatile demand and industrial headwinds

By Leila Farooq
Continental projects largely flat tyre sales and steady margins for 2026

Continental said it expects its core tyres division to report broadly stable sales in 2026, with guidance that implies only a modest deviation from 2025 levels. The company set a revenue range and a slightly wider operating margin band for the segment as it completes a strategic shift to focus on tyres and disposes of its Original Equipment Solutions unit.

Key Points

  • Continental forecasts 2026 tyre unit sales of 13.2 billion to 14.2 billion euros versus 13.8 billion euros in 2025; midpoint below the 14.0 billion euro consensus - impacts automotive suppliers and tyre manufacturers.
  • Projected adjusted operating margin for tyres is 13.0% to 14.5%, compared with 13.6% in 2025 and analysts' average of 14% - relevant to investor expectations and corporate profitability measures.
  • Company expects replacement tyre demand for passenger cars to be down 1% to up 2%, while vehicle production is seen as stable to down up to 2% - affecting auto OEMs and component supply chains.

German automotive supplier Continental on Wednesday set guidance for its core tyres business that points to largely unchanged sales and a near-term outlook for profitability that is not expected to move materially from 2025 levels.

The company said it anticipates annual sales in the tyres unit to fall between 13.2 billion and 14.2 billion euros for 2026, compared with 13.8 billion euros recorded in 2025. At the midpoint the projected top-line figure sits slightly under the market consensus of 14.0 billion euros.

Continental provided a corresponding profitability range for the division, forecasting an adjusted operating profit margin of between 13.0% and 14.5% for 2026. That compares with a 13.6% margin in the prior year and with analysts' average expectations of about 14%, as noted on the company's website.

The company outlined its demand assumptions for next year, saying global replacement tyre demand for passenger cars is expected to be between a 1% decline and a 2% increase. Production of passenger cars and light commercial vehicles is projected to be either stable or down by as much as 2%.

Continental said this outlook does not take into account any possible effects from the escalating military conflict in the Middle East.

In its statement the tyremaker highlighted a range of challenges weighing on German carmakers and their suppliers, including U.S. import tariffs, softer demand, more intense competition from Chinese firms, adverse foreign exchange movements and supply chain changes. The company said these factors have been pressuring margins and are creating uncertainty for the future.

As part of a larger restructuring aimed at turning Continental into a pure-play tyres company, the sale of its Original Equipment Solutions unit was completed in February. The firm also published the exchange rate used in the report: $1 = 0.8625 euros.

The company did not provide estimates beyond the tyre unit guidance and reiterated that the stated assumptions exclude potential impacts from geopolitical escalation in the Middle East.

Risks

  • U.S. import tariffs - may continue to pressure German automakers and parts suppliers and weigh on margins.
  • Intensifying Chinese competition, weaker overall demand and negative foreign exchange effects - these combined factors create uncertainty for sales growth and profitability in the tyre and automotive supplier sectors.
  • Supply chain changes and the potential escalation of the military conflict in the Middle East - the outlook explicitly excludes any impact from the conflict, leaving a geopolitical risk unquantified in the guidance.

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