Stock Markets February 24, 2026

Colgate Rejects Push to Remove Diversity Criteria from Board Selection

Toothpaste maker tells shareholder group it will defend use of race, gender and sexual orientation as board selection factors, citing global markets and product innovation

By Hana Yamamoto CL GS AXP DE JNJ
Colgate Rejects Push to Remove Diversity Criteria from Board Selection
CL GS AXP DE JNJ

Colgate-Palmolive has informed a conservative shareholder group it intends to oppose a proposal seeking to eliminate race, gender and sexual orientation from criteria used to identify future board members. The company says the proposal would inappropriately constrain its nominating committee and stresses that diverse perspectives are important to serving global consumers.

Key Points

  • Colgate will oppose a shareholder proposal filed by the National Legal and Policy Center that would remove race, gender and sexual orientation as criteria for identifying future board members.
  • The company argues the proposal "unduly interferes with the judgment" of its nominating committee, which aims to assemble directors with diverse experiences and skills.
  • Colgate highlights that two-thirds of its sales occur outside the United States and says diverse perspectives are important for product innovation and anticipating consumer trends.

Colgate-Palmolive Co. said it will resist an effort by a conservative shareholder organization to strip considerations of race, gender and sexual orientation from the process it uses to identify future board candidates. The company notified the National Legal and Policy Center (NLPC) that it will recommend investors vote against the proposal at Colgate’s next annual meeting.

In a written response sent to the NLPC this week, Colgate said the proposal "unduly interferes with the judgment" of the board’s nominating committee, which "seeks to compose a Board with members who have a broad range of experiences and skills and different perspectives." The company added that it cannot comment publicly on proxy contents until the document is released on or around March 25 because of regulatory limits.

Colgate emphasized the global scope of its business in defending its approach. The company noted that two-thirds of its sales are generated outside the US and asserted that "integrating a range of experiences, perspectives and backgrounds is crucial for designing innovative products, anticipating consumer trends, and ultimately driving business results and growth in the global marketplace."

The NLPC has filed the shareholder proposal to force a vote on whether diversity characteristics such as race, gender and sexual orientation should be used as part of the criteria for board nominations. The proposal comes amid a broader movement among certain companies to remove explicit diversity language from board selection practices.

Several large firms have recently indicated they will reduce or remove diversity, equity and inclusion language from board criteria. Among the companies mentioned in this context are Goldman Sachs Group, American Express Co., Deere & Co. and Johnson & Johnson. Conservative activists and political leaders have made the removal of DEI language from corporate decision-making a priority, arguing that such policies discriminate against White men.


Context for investors and industry observers

Colgate framed its defense around its global consumer reach and the need for a broad set of perspectives to support product development and market response. The company’s stance is a clear rebuttal to efforts by the NLPC to put selection criteria at issue in a shareholder vote.

Investors will see the company urging a vote against the proposal when the proxy is published, and the matter will be decided at the company’s next annual meeting.

Risks

  • Shareholder vote could force a change in board selection criteria if the proposal gains sufficient support - impacts corporate governance and board composition.
  • Broader corporate shifts away from explicit DEI language at other firms may create pressure on companies in multiple sectors, including financials and consumer goods, to revise governance language.
  • Public and political pressure from conservative activists and political leaders arguing that DEI policies discriminate could increase reputational and governance risks for companies that maintain such practices.

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