Stock Markets February 24, 2026

CarGurus Shares Climb as Investor Anxiety Over AI Competition Recedes

Relief rally follows earlier sell-off tied to concerns about AI platforms encroaching on software offerings

By Priya Menon CARG
CarGurus Shares Climb as Investor Anxiety Over AI Competition Recedes
CARG

CarGurus (CARG) shares rose 4% on Thursday as investor fears about artificial intelligence competition in the software arena eased. The gain followed an earlier pullback that occurred after Anthropic emerged as a perceived threat to software companies, prompting scrutiny of CarGurus' expanding software initiatives. Huber Research characterized the AI-related selling as likely overblown.

Key Points

  • CarGurus shares rose 4% on Thursday after recent AI-related investor concerns softened.
  • The stock had fallen earlier when Anthropic was seen as a potential competitive threat to software companies, affecting firms expanding into software services.
  • Huber Research stated that AI fears were likely overblown as CarGurus moves deeper into software, framing the rally as relief-driven.

CarGurus saw its stock rise by 4% on Thursday, reversing some of the recent downward pressure that had hit the shares amid concerns about competition from artificial intelligence platforms in the software space.

Earlier weakness in CarGurus stock followed commentary and market moves sparked when Anthropic was viewed as a potential competitive threat to companies with growing software footprints. CarGurus has been building out its software capabilities in addition to operating an online marketplace that connects buyers and sellers of new and used vehicles, and that strategic mix drew scrutiny from investors worried about new forms of competition.

Analysts from Huber Research summed up that narrative succinctly, noting: "As CARG moves deeper into Software, likely overblown AI-fears weight on stock." That observation framed Thursday's rally as a partial recovery from what Huber Research and market participants described as heightened fear rather than fresh fundamentals moving sharply in either direction.

The recent selling pressure across software-focused stocks has been attributed in market commentary to wider worries about how AI technologies might change established software business models. In CarGurus' case, the company’s evolution toward offering more software services placed it in the same category of companies that investors temporarily treated as exposed to that risk.

CarGurus operates an online automotive marketplace linking buyers and sellers of new and used vehicles. Its decision to expand software offerings has increased its exposure to technology-sector sentiment, even as the core marketplace business continues to serve the automotive transactions market.

Thursday’s 4% uptick was described by some observers as a relief rally - a rebound that follows a period of elevated selling tied to concerns over AI competition rather than clear new company-specific developments. Market participants watching both automotive marketplaces and software providers may view the move as an indication that some of the earlier caution has eased, while others remain attentive to any further shifts in sentiment tied to AI developments.


Impacted sectors: Automotive marketplaces, software/technology.

Risks

  • Ongoing investor concern about competition from AI platforms could continue to pressure software-focused stocks - this affects the technology sector and companies diversifying into software.
  • CarGurus’ expansion into software places it alongside technology companies subject to scrutiny over AI competition, creating uncertainty for the automotive marketplace sector.
  • Market sentiment volatility tied to perceptions of AI disruption may generate swings in share price independent of core marketplace fundamentals - impacting both investors and sector valuations.

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