Stock Markets March 16, 2026

Barclays Says AI Threat to SaaS Is Overstated; Sees Opportunity in Industrial Software Names

Analysts favor Manhattan Associates and Trimble as industrial software valuations sit near pandemic-era levels and free cash flow yields look attractive

By Hana Yamamoto MANH TRMB
Barclays Says AI Threat to SaaS Is Overstated; Sees Opportunity in Industrial Software Names
MANH TRMB

Barclays strategists contend that the threat from artificial intelligence to software-as-a-service (SaaS) companies has been overemphasized. They view AI as an incremental enhancer of industrial software offerings rather than an existential risk, noting that enterprises purchase domain expertise and services in addition to code. With industrial software trading at valuations comparable to the COVID-19 period and yielding about 5% on a free cash flow basis, Barclays highlights Manhattan Associates and Trimble as buy candidates given recent multiple compression and fundamental execution that has beaten expectations.

Key Points

  • Barclays contends AI is an incremental opportunity for industrial software rather than an existential threat to SaaS, because enterprises pay for service, domain expertise and accountability in addition to code.
  • Industrial software free cash flow yields are roughly 5%, higher than the approximately 3.5% yield observed for industrial technology hardware companies, supporting income-oriented valuation arguments.
  • Manhattan Associates and Trimble have seen sharp multiple compression despite recent quarters where both companies reported earnings and revenue above analyst expectations and received continued Outperform ratings from some brokers.

Industrial software valuations have retracted meaningfully, with enterprise value-to-sales metrics now at levels last seen during the COVID-19 period and relative valuations versus the S&P 500 at historical lows. Barclays analysts argue this backdrop creates opportunity rather than signaling permanent impairment from artificial intelligence.

At the center of Barclays' view is a reframing of the AI debate: instead of treating AI as a disruptor that destroys the economics of SaaS, the bank describes AI as an incremental tool that augments software offerings. Their reasoning emphasizes that corporate buyers pay for a bundle that includes service, domain-specific expertise and accountability - elements that are not replaced simply by code generated by AI.

Barclays highlights a couple of data points to frame the magnitude of potential disruption. First, industrial software free cash flow yields sit near 5%, which the bank contrasts favorably with a roughly 3.5% free cash flow yield for industrial technology hardware companies. Second, Barclays estimates that the direct profit-and-loss impact of AI-driven code generation is limited; under the bank's midpoint assumptions, AI's direct effect on revenues is roughly 6%.

Manhattan Associates is singled out as an example of where the market may be overreacting. Barclays and the company itself reject the notion of a "Death of SaaS" predicated on the idea that enterprise value is merely coding. While AI can produce code at low marginal cost, Manhattan Associates and Barclays point to the continuing need for architects who translate solutions into customer-specific blueprints, teams that support operations during outages, firms that assume liability for data incidents, and personnel who track and respond to regulatory shifts.

Despite those structural roles, Manhattan Associates' share price has fallen more than 40% from its 2025 peak. Valuation multiples have compressed to the lowest enterprise value-to-sales levels since 2023, and the stock is trading below the negative one standard deviation bound for both enterprise value-to-EBITDA and free cash flow yield.

Fundamentals, however, have held up: Manhattan Associates reported fourth-quarter 2025 revenue and earnings per share that exceeded analyst estimates. The company also increased its share repurchase authorization to $500 million. William Blair has maintained an Outperform rating on the stock following these developments.

Trimble is the other industrial software name Barclays highlights. The bank views Trimble as a company in active transition - moving from a historically hardware-centric positioning technology company toward a software solutions provider. Barclays considers Trimble well positioned to take advantage of agentic AI capabilities within industrial workflows.

On valuation, Barclays notes Trimble trades at approximately a 30% discount to peers in the building information modeling space, a gap the bank expects to narrow as Trimble continues to meet or exceed its financial targets. Like Manhattan Associates, Trimble has seen significant multiple contraction: enterprise value-to-sales has fallen toward the company's 10-year average of about 4.5 times, and both enterprise value-to-EBITDA and free cash flow yield sit at or below the negative one standard deviation bound.

Trimble also reported fourth-quarter 2025 results with earnings and revenue above analyst expectations. Following those results, Bernstein reiterated an Outperform rating on the shares. Oppenheimer left its Outperform rating in place but lowered its price target.


Implications for investors and markets

Barclays' analysis suggests that current valuation dislocations may present selective buying opportunities in industrial software, particularly where companies retain domain expertise, services capability and execution. For investors focused on pricing power, input-cost pass-through and distribution strength, the bank's view prioritizes businesses that can monetize AI as an enhancer of service and expertise rather than a cost-only disruptor.

Limitations of the analysis

Barclays' conclusions rest on assumptions about the limited direct P&L impact of AI and the continued value of human-led services and accountability. If those assumptions prove incorrect, the outlook for SaaS economics could change.

Risks

  • AI could have a larger direct profit-and-loss impact than Barclays' midpoint estimate of roughly 6% of revenues, which would increase competitive pressure on SaaS margins and valuations - impacting enterprise software and related technology sectors.
  • Continued multiple compression and market skepticism could persist if execution or growth fails to meet investor expectations, particularly for companies transitioning from hardware to software models - affecting both industrial software and industrial technology hardware sectors.
  • Ratings and targets from brokers can change; for example, while William Blair, Bernstein and Oppenheimer maintained favorable stances following recent results, future revisions by analysts could alter investor sentiment in software and industrial technology equities.

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