Stock Markets February 23, 2026

Analysts Lift Walmart Targets, Point to Digital Expansion and Margin Levers

Evercore and Barclays raise price targets as digital sales growth and higher-margin businesses underpin upside potential

By Caleb Monroe WMT
Analysts Lift Walmart Targets, Point to Digital Expansion and Margin Levers
WMT

Multiple sell-side firms raised Walmart's price targets on Monday, citing the retailer's accelerating digital revenue, membership momentum and improving margin mix. Evercore and Barclays increased their valuation benchmarks and reiterated positive ratings while adjusting earnings assumptions to reflect near-term headwinds.

Key Points

  • Price targets raised: Evercore to $153 from $130 (Outperform) and Barclays to $132 from $125 (Overweight).
  • Digital scale and mix: Walmart Digital grew 27% and is approaching roughly $100 billion in the U.S. and $150 billion globally, with faster growth in higher-margin segments like advertising and membership.
  • Quarterly dynamics: Q4 showed 2.6% accelerating traffic, U.S. comp sales up 4.6% with more than 500 basis points from e-commerce, and a 10 basis-point expansion in global operating income margin - implications for retail and e-commerce sectors.

Analysts increased Walmart's price targets on Monday, highlighting the company's faster-than-expected digital expansion and emerging margin drivers as reasons for a brighter outlook on the stock.

Evercore raised its price target to $153 from $130 while keeping an Outperform rating. The firm pointed to Walmart Digital's reported 27% growth and scale approaching roughly $100 billion in the U.S. and $150 billion globally as signals that the retailer's 6% earnings-per-share growth guidance may be conservative.

Evercore emphasized the potential of higher-margin revenue streams to lift overall profitability. The analyst noted that advertising, membership fees and digital operations are growing faster and carry double-digit variable margins, which should allow Walmart to expand earnings even as other retailers encounter pressures. In the fourth quarter, the company recorded accelerating traffic of 2.6%, U.S. comparable sales of 4.6% with more than 500 basis points attributable to e-commerce, and a 10 basis-point expansion in global operating income margin.

The firm underscored Walmart Plus membership penetration - roughly 20 million households - and likened that scale to where Amazon Prime stood in 2014. Evercore also lifted its base case to $135 from $130, pointing to favorable business mix assumptions: a $6.4 billion global advertising business growing at 30% and double-digit marketplace fulfillment income expansion to $4.3 billion linked to Walmart Plus.

At the same time, Evercore trimmed its earnings-per-share forecasts by about 1% to $3.00 and $3.35, respectively, to reflect liability claims, lower other income and investments in grocery pricing. The firm removed a tactical Underperform allocation it had issued on February 17 after the stock had fallen 7% while the S&P 500 rose 1%.

Barclays also affirmed a constructive stance, maintaining an Overweight rating and raising its price target to $132 from $125. The bank cited strong unit share gains driven by aggressive price investments, accelerating e-commerce penetration including growth in WMT Connect, and underlying flow-through that has in part been obscured by tariffs expected to anniversary in coming months.

Barclays noted that management guidance came in at $2.96 as expected, but the firm sees potential for full-year earnings per share of $3.15 or higher while acknowledging that management is targeting stronger flow-through over time.


These analyst moves reflect a focus on the interplay between scale in digital commerce and margin composition. The firms point to expanding higher-margin services - particularly advertising, membership and marketplace fulfillment - as key offsets to investments and episodic headwinds that have pressured earnings in the near term.

Risks

  • Near-term earnings pressure from liability claims, reduced other income and investments in grocery pricing could weigh on profitability - impacting retail and consumer staples sectors.
  • Tariff effects that have masked flow-through are expected to anniversary in the coming months, introducing uncertainty for margin recovery - relevant to retail and supply-chain exposed sectors.
  • Market reaction risk illustrated by a prior 7% stock decline that prompted Evercore to remove a tactical Underperform allocation issued on February 17, showing sensitivity of equity performance to short-term developments - relevant to equities markets.

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